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Luís Ferreira
Department of Management
 
  Invited Assistant
  lferreira@eeg.uminho.pt
   253604550 , 253604510
Entrepreneur, marketeer and strategist. PhD student in Management, MBA with specialization in Marketing and a degree in Economics, with a postgraduate degree in Business Management and Taxation.
Lecturer in economic sciences, management and marketing. Researches in the areas of strategy and marketing, especially in the internationalization of small and medium-sized companies, digital economy and economic development.
Senior consultant in strategy, marketing, international business and digital transformation. Advanced support for the development of business models and innovation, both in mature companies and in startups.
internationalization
digitalization
digital business
business models
Selected publications
Gomes, S., Lopes, J. M., Ferreira, L., & Oliveira, J. (2022). Science and Technology Parks: Opening the Pandora’s Box of Regional Development. Journal of the Knowledge Economy. DOI
Integrated Marketing Communication
Bachelor
Entrepreneurship
Master
Brand and Product Management
Bachelor
Digital Marketing
Bachelor
Principles of Entrepreneurship
Bachelor