Cláudia Simões

Ph.D in Industrial and Business Studies (University of Warwick)

Department of Management

Full Professor

csimoes@eeg.uminho.pt

253604562 , 253604550

Campus de Gualtar - Edificio 8 - 2.30

ORCID

Publications
Teaching

Selected publications

Lages, C. R., Piercy, N. F., Malhotra, N., & Simões, C. (2020). Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. The International Journal of Human Resource Management, 31(21), 2737–2760. DOI

Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI

Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9), 1782–1807. DOI

Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI

Simões, C., & Sebastiani, R. (2017). The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry. Business Ethics Quarterly, 27(3), 423–453. DOI

Other publications

Ferreira, S., Pereira, O., & Simões, C. Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors. Journal of Vacation Marketing. DOI

Sarmento, M., Simões, C., & Lages, L. F. (2024). From organizational ambidexterity to organizational performance: The mediating role of value co-creation. Industrial Marketing Management, 118, 175–188. DOI

Rodrigues, L., Simões, C., Macedo, I., & Mourão, P. R. (2022). Estudos sobre o setor fundacional: Boas práticas de governo no setor fundacional. Centro Português de Fundações. DOI

Simões, C., Stancu, A., & Grigore, G. (2022). Corporate Responsibility, Sustainability and Markets . Palgrave MacMillan. DOI

Simões, C., Stancu, A., & Grigore, G. (2022). Perspectives on Corporate Responsibility, Sustainability and Markets. In C. Simões, A. Stancu, & G. Grigore (Eds.), Palgrave Studies in Governance, Leadership and Responsibility (pp. 1–5). Cham Switzerland: Palgrave MacMillan. DOI

da Silveira, C., & Simões, C. (2022). Establishing the boundaries of brand co-creation. In S. Markovic, R. Gyrd-Jones, S. von Wallpach, & A. Lindgreen (Eds.), Research Handbook on Brand Co-Creation (pp. 32–46). Edward Elgar. DOI

da Silveira, C., & Simões, C. (2022). Reconceptualizing corporate brand identity from a co-creational perspective . In O. Iglesias, N. Ind, & M. Schultz (Eds.), The Routledge Companion to Corporate Branding (1st ed., pp. 131–148). Routledge. DOI

Siebert, A., Gopaldas, A., Lindridge, A., & Simões, C. (2020). Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals. Journal of Marketing, 84(4), 45–66. DOI

dos Santos, M. J., Perin, M. G., Simões, C., & Sampaio, C. H. (2020). Customer orientation and financial performance relationship: The mediating role of innovative capability. Gestao e Producao, 27(4). DOI

Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI

Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9), 1782–1807. DOI

Simões, C. (2019). Organizational culture in higher education branding: Branding the core values and beliefs. In B. Nguyen, T. C. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education (1st ed., p. 17). London: Routledge. DOI

Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI

Simões, C. (2018). Corporate Identity and Branding. In M. Saren (Ed.), Marketing Graffiti – The Writing on the Wall (2nd ed., pp. 242–255). Routledge. DOI

Sousa, B., Casais, B., Malheiro, A., & Simões, C. (2017). A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. Revista De Turismo e Desenvolvimento, (27/28), 789–800. DOI

Sarmento, M. L., Farhangmehr, M., & Simões, C. (2015). A relationship marketing perspective to trade fairs: Insights from participants. Journal of Business and Industrial Marketing, 30(5), 584–593. DOI

Sarmento, M., Farhangmehr, M., & Simões, C. (2015). Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter? Journal of Convention and Event Tourism, 16(4), 273–297. DOI

Sarmento, M., Simões, C., & Farhangmehr, M. (2015). Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management, 44, 131–141. DOI

Soares, A., & Simões, C. (2015). Applying to Higher Education: The Role of Information Sources. In C. L. Campbell (Ed.), Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 312–317). L. A.: Springer International Publishing. DOI

Dibb, S., Simões, C., & Wensley, R. (2014). Establishing the scope of marketing practice: Insights from practitioners. European Journal of Marketing, 48(1), 380–404. DOI

Sarmento, M., Simões, C. M. N., & Farhangmehr, M. (2014). B2B interactions at trade fairs and relationship quality: A conceptual approach. Advances in Business Marketing and Purchasing, 21, 167–189. DOI

Sarmento, M., Simões, C., & Farhangmehr, M. (2014). B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. In A. G. Woodside, H. M. Pattinson, & R. Marshall (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Primeira., Vol. 21, pp. 167–189). UK: Emerald. DOI

Lages, C. R., Simões, C. M. N., Fisk, R. P., & Kunz, W. H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4), 272–290. DOI

da Silveira, C., Lages, C., & Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1), 28–36. DOI

Perin, M. G., Sampaio, C. H., Simões, C. M. N., & de Pólvora, R. P. (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1), 101–116. DOI

Sampaio, C. H., Perin, M. G., Simões, C. M. N., & Kleinowski, H. (2012). Students' trust, value and loyalty: Evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1), 83–100. DOI

Simões, C., & Mason, K. J. (2012). Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5), 684–711. DOI

Sampaio, C. H., Simões, C., Perin, M. G., & Almeida, A. (2011). Marketing metrics: Insights from Brazilian managers. Industrial Marketing Management, 40(1), 8–16. DOI

Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. DOI

Sousa, B., & Simões, C. (2010). Comportamento e Perfil do Consumidor de Turismo de Nichos. Tékhne - Review of Applied Management Studies, VIII(14), 137–146. DOI

Simões, C. (2008). Establishing Main Vectors for Urban Product Positioning. Revista De Turismo e Desenvolvimento, 9, 78–90. DOI

Melewar, T. C., Bassett, K., & Simões, C. (2006). The role of communication and visual identity in modern organisations. Corporate Communications, 11(2), 138–147. DOI

Parente, L., Simões, C., & Pinho, J. C. (2006). A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida. Revista Portuguesa De Marketing, 18(1), 11–21. DOI

Pereira, V., Bessa, F., & Simões, C. (2005). O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração. Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146. DOI

Simões, C., Dibb, S., & Fisk, R. P. (2005). Managing corporate identity: An internal perspective. Journal of the Academy of Marketing Science, 33(2), 153–168. DOI

Farhangmehr, M., & Simões, C. (1999). Factors affecting hotel industry development in Portugal. Journal of Hospitality Marketing and Management, 6(1), 23–46. DOI

+ publications

Integrated Marketing Communication

Bachelor

Marketing Strategy

Master

Strategy and Marketing for Healthcare

Master

Advanced Studies in Marketing

Doctorate

Research in Service Science

Doctorate

Marketing and Society

Master

Orientations

Master

Orientations PHD

Doctorate

Marketing Principles

Master

Marketing Project and Soft Skills

Bachelor

Thesis Project & Research Seminar

Doctorate

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