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Marco Escadas
Ph.D in Ph.D. in Marketing and Strategy (University of Minho)
Department of Management
 
  Assistant Professor
  mescadas@eeg.uminho.pt
   253604550 , 253604510
Selected publications
Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J. A., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits. International Journal of Sports Marketing and Sponsorship, 24(2), 395–421. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2020). What goes around comes around: The integrated role of emotions on consumer ethical decision-making. Journal of Consumer Behaviour, 19(5), 409–422. DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity. In P. Rossi & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 543–552 ). Springer. DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making. Business Ethics, 28(4), 529–545. DOI
+ publications
Advanced Data Analysis
Doctorate
Data Analysis and Transferable Skills
Master
Marketing Analytics
Bachelor
Business Case
Bachelor
Consumer behaviour and experience
Bachelor
International Marketing and Management of the Fashion Business
Master
Research Methodology and Proposal in Management
Master
Orientations
Master
Principles of Entrepreneurship
Bachelor
Topics in Marketing
Bachelor