PhD in Management; Lecturer in Corporate Social Responsibility, Business Ethics, Strategy and Marketing.
Corporate Sustainability
Business Ethics
Selected publications
Saraiva, A., Fernandes, E., & von Schwedler, M. (2020). The green identity formation process in organic consumer communities: Environmental activism and consumer resistance. Qualitative Market Research, 23(1), 69–86. DOI
Saraiva, A., Fernandes, E., & von Schwedler, M. (2020). The pro-environmental consumer discourse: A political perspective on organic food consumption. International Journal of Consumer Studies. DOI
Saraiva, A., von Schwedler, M., & Fernandes, E. (2018). Choosing local organic food: Consumer motivations and ethical spaces . International Journal of Nutrition and Food Engineering, 12(3), 58–66. DOI
von Schwedler, M. (2011). CSR in the UK Water Industry:‘Doing the Right Thing’? A Case Study. Social and Environmental Accounting, 31(2), 125–137. DOI
Other publications
Saraiva, A., Fernandes, E., & von Schwedler, M. (2020). The green identity formation process in organic consumer communities: Environmental activism and consumer resistance. Qualitative Market Research, 23(1), 69–86. DOI
Saraiva, A., Fernandes, E., & von Schwedler, M. (2020). The pro-environmental consumer discourse: A political perspective on organic food consumption. International Journal of Consumer Studies. DOI
Saraiva, A., von Schwedler, M., & Fernandes, E. (2018). Choosing local organic food: Consumer motivations and ethical spaces . International Journal of Nutrition and Food Engineering, 12(3), 58–66. DOI
von Schwedler, M. (2011). CSR in the UK Water Industry:‘Doing the Right Thing’? A Case Study. Social and Environmental Accounting, 31(2), 125–137. DOI
Advanced Data Analysis
Doctorate
Data Analysis and Transferable Skills
Master
Marketing Ethics and Corporate Social Responsibility
Bachelor
Introduction to Marketing
Bachelor
Public and Social Marketing
Master
