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Joana Dias
Departamento de Gestão
 
  Professor Convidado Equiparado a Prof Auxiliar
  D12792@eeg.uminho.pt
   253604550 , 253604510
Publicações selecionadas
Dias, J. C., Silva, S., Martins, C., & Casais, B. (2024). Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials' Post-Purchase Guilt in China's High-End Retail Landscape. European Journal of Applied Business and Management, 10(3), 99–115. DOI
Duarte, P., Silva, S. C., Roza, A. S., & Dias, J. C. (2024). Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights. Sustainable Futures, 7(100193). DOI
Duarte, P., e Silva, S. C., Mangei, I., & Dias, J. C. (2024). Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers. International Review on Public and Nonprofit Marketing, 21(4), 841–862. DOI
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Gestão Estratégica
Licenciatura