Sou Professor Auxiliar e investigador no Departamento de Gestão da Universidade do Minho desde 1996. Atualmente sou diretor do curso de licenciatura em Marketing. Tenho doutoramento em Marketing e Estratégia, pela Universidade do Minho (2014), tendo defendido a tese intitulada "Práticas de co-criação de valor no consumo de uma oferta tangível suportada por recursos intangíveis: A perspetiva do cliente". Tenho Mestrado em Gestão de Empresas com especialização em Marketing e Estratégia, pela Universidade do Minho (1999) e Licenciatura em Sociologia Organizações, pela Universidade do Minho (1994). Sou co-autor de artigos científicos publicados no Journal of Brand Management, International Journal of Entrepreneurial Behaviour & Research, Journal of Business Economics and Management, British Journal of Educational Technology, Journal of Retailing and Consumer Services. Sou membro do Centro para a Inovação e Desenvolvimento do Ensino e da Aprendizagem da Universidade do Minho (IDEA-UMinho). Tenho tido colaborações com diversas empresas e entidades como a Bosch Car Multimedia, Braga, ActivoBank, Spark Agency, ANJE, Institute of Science and Innovation for Bio-Sustainability (IB-S).
Co-criação de valor; Experiência do consumidor; "Customer engagement"
Mobilidade urbana sustentável.
Publicações selecionadas
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Nangpiire, C., Silva, J., & Alves, H. (2022). Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience. Journal of Research in Interactive Marketing, 16(2), 173–188. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Carvalho, A., Areal, N., & Silva, J. (2011). Students perceptions of Blackboard and Moodle in a Portuguese university. British Journal of Educational Technology, 42(5), 824–841. DOI
Outras publicações
Morsi, N., Sá, E., & Silva, J. (2025). Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers. Business Horizons, 68(2), 197–212. DOI
Carvalho, A., & Joaquim, S. (2024). Optimistic, Pragmatic, and Outgoing – The Different Work-Value Profiles of Portuguese Gen Zs. In W. D. Nelson (Ed.), Advances in Business and Management (Vol. 22, pp. 1–30). Hauppauge (NY): Nova Science Publishers. DOI
Marques, D., Silva, J., & Machado, R. (2024). Citizen Science: Exploring the underlying dimensions of citizen engagement and value co-creation through the lens of marketing. Biological Conservation, 296(110711). DOI
Nangpiire, C., Silva, J., & Alves, H. (2024). Customer Engagement and Co-Creation/destruction: The Role of External Actors That Foster/Hinder Tourist/Hotel Interactive Experience. Journal of African Business, 25(4), 683–704. DOI
Pereira, D., Silva, J., & Casais, B. (2024). Consumer Brand Engagement Fostered by Cause-Related Marketing in Emotional and Functional Brands. Journal of Nonprofit and Public Sector Marketing, 36(5), 685–712. DOI
Brederode, E., Silva, J., & Alves, H. (2023). A co-criação de valor do consumidor enquanto cidadão através do comportamento pró-circular. Responsibility and Sustainability, 8(1), 2–20. DOI
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Nangpiire, C., Silva, J., & Alves, H. (2022). Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience. Journal of Research in Interactive Marketing, 16(2), 173–188. DOI
Sá, E., Carvalho, A., Silva, J., & Rezazadeh, A. (2022). A Delphi study of business models for cycling urban mobility platforms. Research in Transportation Business and Management, 45(100907). DOI
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Silva, J., & Carvalho, A. (2021). The Work Values of Portuguese Generation Z in the Higher Education-to-Work Transition Phase. Social Sciences, 10(8), 297. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Atzger, B., Sá, E. S., & Silva, J. (2020). Exploring sources of voter-based political human brand equity. Journal of Brand Management, 27(4), 481–494. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Sousa, B. M., & Silva, J. (2015). The brand management: a perspective applied in the context of sports media. International Journal of Marketing, Communication and New Media, 3(4), 118–133. DOI
Carvalho, A., Areal, N., & Silva, J. (2011). Students perceptions of Blackboard and Moodle in a Portuguese university. British Journal of Educational Technology, 42(5), 824–841. DOI
Farhangmehr, M., Marques, S., & Silva, J. (2001). Hypermarkets versus traditional retail stores – consumers' and retailers' perspectives in Braga: a case study. Journal of Retailing and Consumer Services, 8, 189–198. DOI
Farhangmehr, M., Marques, S. H., & Silva, J. C. L. F. (2000). Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal. Journal of Retailing and Consumer Services, 7(4), 197–206. DOI
Análise de Dados e Competências Transversais.
Mestrado
Caso de Gestão
Licenciatura
Fundamentos de Pesquisa de Marketing
Licenciatura
Introdução ao Marketing.
Licenciatura
Marketing Omnicanal
Mestrado
Pesquisa de Marketing
Mestrado
