Marco Escadas

Doutoramento em Programa Doutoral em Marketing e Estratégia (Universidade do Minho)

Departamento de Gestão

Professor Auxiliar

mescadas@eeg.uminho.pt

253604550 , 253604510

Campus de Gualtar - Edificio 8 - 1.44

Publicações
Ensino

Publicações selecionadas

Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J. A., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits. International Journal of Sports Marketing and Sponsorship, 24(2), 395–421. DOI

Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI

Escadas, M., Jalali, M. S., & Farhangmehr, M. (2020). What goes around comes around: The integrated role of emotions on consumer ethical decision-making. Journal of Consumer Behaviour, 19(5), 409–422. DOI

Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity. In P. Rossi & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 543–552 ). Springer. DOI

Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making. Business Ethics, 28(4), 529–545. DOI

Outras publicações

Cayolla, R., Kellison, T., McCullough, B., Biscaia, R., Escadas, M., & Santos, T. Exploring the evolution of suggested improvements to pro-environmental sustainability initiatives: empirical evidence from a professional sport team. Journal of Strategic Marketing, 1–15. DOI

Casais, B., Coelho, T., & Escadas, M. (2025). Sensory marketing in the metaverse for tourism preview and tourism pre-experience: the effect on the intention to visit tourist destinations. Tourism Review, 80(8), 1558–1577. DOI

Escadas, M., Jalali, M. S., Septianto, F., & Farhangmehr, M. (2024). Are emotions essential for consumer ethical decision-making: A Necessary Condition Analysis. Business Ethics, the Environment &Amp; Responsibility, 33(3), 468–485. DOI

Cayolla, R., Escadas, M., McCullough, B., Biscaia, R., Cabilhas, A., & Santos, T. (2023). Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students. Heliyon, 9(11), 1–15. DOI

Paramita, W., Septianto, F., Escadas, M., Arnita, D., & Nasution, R. A. (2023). The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory. Asia Pacific Journal of Marketing and Logistics, 35(5), 1093–1111. DOI

+ publicações

Análise Avançada de Dados

Doutoramento

Análise de Dados e Competências Transversais.

Mestrado

Análise de Dados em Marketing

Licenciatura

Caso de Gestão

Licenciatura

Comportamento e experiência do consumidor

Licenciatura

Marketing e Gestão Internacional do Negócio da Moda

Mestrado

Metodologia e Proposta de Investigação em Gestão

Mestrado

Orientações mestrados

Mestrado

Princípios de Empreendedorismo

Licenciatura

Tópicos de Marketing

Licenciatura

links úteis

Escola de Economia, Gestão e Ciência Política

Campus de Gualtar

Informações

Redes Sociais