Associate Professor of Marketing and Strategic Management at the School of Economics and Management. She is member of the Scientific Committee of the Doctoral programme in Marketing and Strategy and in Business Administration. She teaches several graduate, post-graduate and doctoral courses in international marketing and strategy and consumer behavior.
International marketing and strategy
consumer behavior
online social networks
Selected publications
Elmashhara, M., & Soares, A. M. (2022). Linking atmospherics to shopping outcomes: The role of the desire to stay. Journal of Retailing and Consumer Services, 64(102744), 1–10. DOI
Kheireddine, B. J., Soares, A. M., & Rodrigues, R. G. (2021). Understanding (in)tolerance between hosts and refugees in Lebanon. Journal of Refugee Studies, 34(1), 397–421. DOI
Elmashhara, M. G., & Soares, A. M. (2020). Entertain Me, I’ll Stay Longer! The Influence of Types of Entertainment on Mall Shoppers' Emotions and Behavior. Journal of Consumer Marketing, 37(1), 87–98. DOI
Elmashhara, M., & Soares, A. (2019). The impact of entertainment and social interaction with salespeople on mall shopper satisfaction. International Journal of Retail and Distribution Management, 47(2), 94–110. DOI
Soares, A. M. (2018). Revisiting cultures’ consequences in international marketing studies. Journal of Global Scholars of Marketing Science, 28(2), 214–220. DOI
Other publications
Sousa, E., Fontenele, R., Soares, A. M., de Sousa Filho, J. M., & Santos, S. M. (2024). Orientação religiosa, valores pessoais e intenção empreendedora: análise multi-grupo com estudantes brasileiros e portugueses. Revista Caderno Pedagógico, 21(1), 265–293. DOI
Kelsey, D., Yannopoulou, N., Whittle, A., Heath, T., Golossenko, A., & Soares, A. M. (2023). The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. Marketing Theory, 23(1), 141–162. DOI
Yassim, C., & Soares, A. M. (2023). Understanding impulse buying: a two-faceted tale. Journal of Consumer Marketing, 40(7), 884–896. DOI
Elmashhara, M., & Soares, A. M. (2022). Linking atmospherics to shopping outcomes: The role of the desire to stay. Journal of Retailing and Consumer Services, 64(102744), 1–10. DOI
Soares, A. M. (2022). Communication in GVTs. In V. Taras (Ed.), The X-Culture Handbook of Collaboration and Problem Solving in Global Virtual Teams (pp. 43–54). UNC Greensboro University Libraries. DOI
Soares, A. M., Camacho, C., & Elmashhara, M. G. (2022). Understanding the Impact of Chatbots on Purchase Intention. Lecture Notes in Networks and Systems, 470. DOI
Soares, A. M., Pinho, J. C., & Alves, A. (2022). Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference? Journal of Creative Communications. DOI
Soares, A. M., Stephens, R., & Dong, L. (2022). Does National Diversity Impact Conflict in Global Virtual Teams? The Role of Language Factors. Australian Journal of Telecommunications and the Digital Economy, 10(2), 26–43. DOI
Zarandi, N., Soares, A. M., & Alves, H. (2022). Strategies, benefits and barriers– a systematic literature review of student co-creation in higher education. Journal of Marketing for Higher Education. DOI
Zarandi, N., Soares, A. M., & Alves, H. (2022). Student roles and behaviors in higher education co-creation – a systematic literature review. International Journal of Educational Management. DOI
Kheireddine, B. J., Soares, A. M., & Rodrigues, R. G. (2021). Understanding (in)tolerance between hosts and refugees in Lebanon. Journal of Refugee Studies, 34(1), 397–421. DOI
Kutabish, S. M., & Soares, A. M. (2021). The Role of Social Commerce Components on the Consumer Decision-Making Process. In I. R. M. Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 227–239). Hershey, PA: IGI Global. DOI
Rebouças, R., & Soares, A. M. (2021). The consumption behaviour of beginner voluntary simplifiers: an exploratory study. Journal for Global Business Advancement, 14(4), 433–452. DOI
Soares, A. M., Pinho, J. C., Heath, T., & Alves, A. (2021). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In I. R. M. Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 764–780). Hershey, PA: IGI Global. DOI
Elmashhara, M. G., & Soares, A. M. (2020). Entertain Me, I’ll Stay Longer! The Influence of Types of Entertainment on Mall Shoppers' Emotions and Behavior. Journal of Consumer Marketing, 37(1), 87–98. DOI
Elmashhara, M. G., & Soares, A. M. (2020). The influence of atmospherics general interior variables on shoppers’ emotions and behavior. International Review of Retail, Distribution and Consumer Research, 30(4), 437–459. DOI
Kutabish, S. M., & Soares, A. M. (2020). The Role of Social Commerce Components on the Consumer Decision-Making Process. In A. Soares & M. G. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (p. 424). Hershey, PA: IGI-Global. DOI
Soares, A., & Elmashhara, M. G. (2020). Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Hershey PA: IGI-Global. DOI
Soares, A., Pinho, J. C., Heath, T., & Alves, A. (2020). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In A. Soares & M. G. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Hershey, PA: IGI-Global. DOI
Stephens, R. D., Dong, L., & Soares, A. M. (2020). Leveraging Language Proficiency Through Cultural Intelligence to Improve Global Virtual Team Performance. Journal of Business Disciplines, Agosto, 1–27. DOI
Yassim, C. A., & Soares, A. M. (2020). Buy now before it expires: a study of expiration date-based pricing. International Journal of Retail and Distribution Management, 49(4), 514–530. DOI
Elmashhara, M., & Soares, A. (2019). The impact of entertainment and social interaction with salespeople on mall shopper satisfaction. International Journal of Retail and Distribution Management, 47(2), 94–110. DOI
Monteiro, A., Soares, A. M., & Rua, O. L. (2019). Linking intangible resources and entrepreneurial orientation to export performance:The mediating effect of dynamic capabilities. Journal of Innovation and Knowledge, 4(3), 179–187. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Vaz, J., Soares, A. M., Pinho, J. C., & Silva, S. (2019). Proposing an Integrative Model for Reshoring Antecedents . In A. Moreira & P. Silva (Eds.), Handbook of Research on Corporate Restructuring and Globalization (pp. 193–212). IGI-Global. DOI
Pinho, J. C. M., Martins, L., & Soares, A. M. (2018). Small businesses’ internationalization: International readiness in the context of Asian countries. Asia-Pacific Journal of Business Administration, 10(1), 50–63. DOI
Soares, A. M. (2018). Revisiting cultures’ consequences in international marketing studies. Journal of Global Scholars of Marketing Science, 28(2), 214–220. DOI
Monteiro, A. P., Soares, A. M., & Rua, O. L. (2017). Linking intangible resources and export performance: The role of entrepreneurial orientation and dynamic capabilities. Baltic Journal of Management, 12(3), 329–347. DOI
Monteiro, A., Soares, A. M., & Rua, O. L. (2017). Entrepreneurial orientation and export performance: the mediating effect of organisational resources and dynamic capabilities. Journal of International Business and Entrepreneurship Development, 10(1), 3–20. DOI
Morais, I., & Soares, A. (2016). Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras. Revista De Administração Contemporânea, 20(2), 197–215. DOI
Oliveira, D. B., & Soares, A. M. (2016). Studying abroad: developing a model for the decision process of international students. Journal of Higher Education Policy and Management, 38(2), 126–139. DOI
Pinho, J. C. M. R., & Soares, A. M. (2015). Response to advertising on online social networks: The role of social capital. International Journal of Consumer Studies, 39(3), 239–248. DOI
Soares, A. M., & Farhangmehr, M. (2015). Understanding patient satisfaction in a hospital emergency department. International Review on Public and Nonprofit Marketing, 12(1), 1–15. DOI
Soares, A., & Simões, C. (2015). Applying to Higher Education: The Role of Information Sources. In C. L. Campbell (Ed.), Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 312–317). L. A.: Springer International Publishing. DOI
Alves, A., & Soares, A. M. (2014). L’introduction des avatars comme facteur de sociabilité sur les sites de E-Commerce: Perspectives pour les petits détaillants. Revue Française Du Marketing, 249(4/5), 65–78. DOI
Soares, A. M., & Pinho, J. C. (2014). Advertising in Online Social Networks: the role of perceived enjoyment and social influence. Journal of Research in Interactive Marketing, 8(3), 245–263. DOI
Alves, A., & Soares, A. (2013). Evaluating the use of avatars in e-commerce. Revista Portuguesa De Marketing, 16(31), 37–52. DOI
Ferreira, M., Eiriz, V., & Soares, A. M. (2013). The impact of market related factors on the entry mode of small and medium enterprises. Journal of Transnational Management, 18(4), 273–291. DOI
Monteiro, A. P., Soares, A. M., & Rua, O. L. (2013). Desempenho das Exportações: Influência dos Recursos Intangíveis, Capacidades Dinâmicas e Orientação Empreendedora. Revista Iberoamericana De Estratégia, 12(3), 12–36. DOI
Soares, A. M., Pinho, J. C. M. R., & Nobre, H. (2012). From Social to Marketing Interactions: The Role of Social Networks. Journal of Transnational Management, 17(1), 45–62. DOI
Pinho, J. C. M. R., & Soares, A. M. (2011). Examining the technology acceptance model in the adoption of social networks. Journal of Research in Interactive Marketing, 5(2), 116–129. DOI
Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. DOI
Nielsen, C. S., Soares, A. M., & MacHado, C. P. (2009). The cultural metaphor revisited: Exploring dimensions, complexities and paradoxes through the portuguese fado. International Journal of Cross Cultural Management, 9(3), 289–308. DOI
Soares, A., Farhangmehr, M., & Shoham, A. (2007). Hofstede’s dimensions of culture in international marketing studies. Journal of Business Research, 60(3), 277–284. DOI
Strategy and International Marketing
Master
Corporate Strategy
Master
Advanced Studies in Strategy
Doctorate
Brand and Product Management
Bachelor
Strategic Management
Bachelor
Internationalisation and Global Marketing
Doctorate
International Marketing
Bachelor
