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Marco Escadas
Ph.D in Ph.D. in Marketing and Strategy (University of Minho)
Department of Management
 
  Assistant Professor
  mescadas@eeg.uminho.pt
   253604550 , 253604510
Selected publications
Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J. A., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits. International Journal of Sports Marketing and Sponsorship, 24(2), 395–421. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2020). What goes around comes around: The integrated role of emotions on consumer ethical decision-making. Journal of Consumer Behaviour, 19(5), 409–422. DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity. In P. Rossi & N. Krey (Eds.), Finding New Ways to Engage and Satisfy Global Customers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. (pp. 543–552 ). Springer. DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making. Business Ethics, 28(4), 529–545. DOI
+ publications
Advanced Data Analysis
Doctorate
Data Analysis and Transferable Skills
Master
Business Case
Bachelor
Consumer Behaviour
Bachelor
Corporate Strategy
Master
Strategic Marketing
Bachelor
Applied Marketing Research
Bachelor