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EN
PT
Cláudia Simões
Doutoramento em Estudos Industriais e Empresariais
(Universidade de Warwick)
Departamento de Gestão
Professor Catedrático
csimoes@eeg.uminho.pt
253604562
, 253604550
Campus de Gualtar - Edificio 8 - 2.25
ORCID
Publicações
Ensino
Publicações selecionadas
Lages, C. R., Piercy, N. F., Malhotra, N., & Simões, C. (2020). Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees.
The International Journal of Human Resource Management
,
31
(21), 2737–2760.
DOI
Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships.
Journal of Business Research
,
102
, 328–338.
DOI
Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points.
European Journal of Marketing
,
53
(9), 1782–1807.
DOI
Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda.
Industrial Marketing Management
,
73
, 154–170.
DOI
Simões, C., & Sebastiani, R. (2017). The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry.
Business Ethics Quarterly
,
27
(3), 423–453.
DOI
Outras publicações
Simões, C., Stancu, A., & Grigore, G. (2022).
Corporate Responsibility, Sustainability and Markets
. Palgrave MacMillan.
DOI
Simões, C., Stancu, A., & Grigore, G. (2022). Perspectives on Corporate Responsibility, Sustainability and Markets. In C. Simões, A. Stancu, & G. Grigore (Eds.),
Palgrave Studies in Governance, Leadership and Responsibility
(pp. 1–5). Cham Switzerland: Palgrave MacMillan.
DOI
Lages, C. R., Piercy, N. F., Malhotra, N., & Simões, C. (2020). Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees.
The International Journal of Human Resource Management
,
31
(21), 2737–2760.
DOI
Siebert, A., Gopaldas, A., Lindridge, A., & Simões, C. (2020). Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals.
Journal of Marketing
,
84
(4), 45–66.
DOI
dos Santos, M. J., Perin, M. G., Simões, C., & Sampaio, C. H. (2020). Customer orientation and financial performance relationship: The mediating role of innovative capability.
Gestao e Producao
,
27
(4).
DOI
Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships.
Journal of Business Research
,
102
, 328–338.
DOI
Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points.
European Journal of Marketing
,
53
(9), 1782–1807.
DOI
Simões, C. (2019). Organizational culture in higher education branding: Branding the core values and beliefs. In B. Nguyen, T. C. Melewar, & J. Hemsley-Brown (Eds.),
Strategic Brand Management in Higher Education
(1st ed., p. 17). London: Routledge.
DOI
Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda.
Industrial Marketing Management
,
73
, 154–170.
DOI
Simões, C. (2018). Corporate Identity and Branding. In M. Saren (Ed.),
Marketing Graffiti – The Writing on the Wall
(2nd ed., pp. 242–255). Routledge.
DOI
Simões, C., & Sebastiani, R. (2017). The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry.
Business Ethics Quarterly
,
27
(3), 423–453.
DOI
Sousa, B., Casais, B., Malheiro, A., & Simões, C. (2017). A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago.
Revista De Turismo e Desenvolvimento
, (27/28), 789–800.
DOI
Sarmento, M. L., Farhangmehr, M., & Simões, C. (2015). A relationship marketing perspective to trade fairs: Insights from participants.
Journal of Business and Industrial Marketing
,
30
(5), 584–593.
DOI
Sarmento, M., Farhangmehr, M., & Simões, C. (2015). Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter?
Journal of Convention and Event Tourism
,
16
(4), 273–297.
DOI
Sarmento, M., Simões, C., & Farhangmehr, M. (2015). Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes.
Industrial Marketing Management
,
44
, 131–141.
DOI
Soares, A., & Simões, C. (2015). Applying to Higher Education: The Role of Information Sources. In C. L. Campbell (Ed.),
Marketing in Transition: Scarcity, Globalism, & Sustainability
(pp. 312–317). L. A.: Springer International Publishing.
DOI
Dibb, S., Simões, C., & Wensley, R. (2014). Establishing the scope of marketing practice: Insights from practitioners.
European Journal of Marketing
,
48
(1), 380–404.
DOI
Sarmento, M., Simões, C. M. N., & Farhangmehr, M. (2014). B2B interactions at trade fairs and relationship quality: A conceptual approach.
Advances in Business Marketing and Purchasing
,
21
, 167–189.
DOI
Sarmento, M., Simões, C., & Farhangmehr, M. (2014). B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. In A. G. Woodside, H. M. Pattinson, & R. Marshall (Eds.),
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing
(Primeira., Vol. 21, pp. 167–189). UK: Emerald.
DOI
Lages, C. R., Simões, C. M. N., Fisk, R. P., & Kunz, W. H. (2013). Knowledge dissemination in the global service marketing community.
Managing Service Quality
,
23
(4), 272–290.
DOI
da Silveira, C., Lages, C., & Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment.
Journal of Business Research
,
66
(1), 28–36.
DOI
Perin, M. G., Sampaio, C. H., Simões, C. M. N., & de Pólvora, R. P. (2012). Modeling antecedents of student loyalty in higher education.
Journal of Marketing for Higher Education
,
22
(1), 101–116.
DOI
Sampaio, C. H., Perin, M. G., Simões, C. M. N., & Kleinowski, H. (2012). Students' trust, value and loyalty: Evidence from higher education in Brazil.
Journal of Marketing for Higher Education
,
22
(1), 83–100.
DOI
Simões, C., & Mason, K. J. (2012). Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity.
European Journal of Marketing
,
46
(5), 684–711.
DOI
Sampaio, C. H., Simões, C., Perin, M. G., & Almeida, A. (2011). Marketing metrics: Insights from Brazilian managers.
Industrial Marketing Management
,
40
(1), 8–16.
DOI
Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors.
Studies in Higher Education
,
35
(4), 371–389.
DOI
Sousa, B., & Simões, C. (2010). Comportamento e Perfil do Consumidor de Turismo de Nichos.
Tékhne - Review of Applied Management Studies
,
VIII
(14), 137–146.
DOI
Simões, C. (2008). Establishing Main Vectors for Urban Product Positioning.
Revista De Turismo e Desenvolvimento
,
9
, 78–90.
DOI
Melewar, T. C., Bassett, K., & Simões, C. (2006). The role of communication and visual identity in modern organisations.
Corporate Communications
,
11
(2), 138–147.
DOI
Parente, L., Simões, C., & Pinho, J. C. (2006). A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida.
Revista Portuguesa De Marketing
,
18
(1), 11–21.
DOI
Pereira, V., Bessa, F., & Simões, C. (2005). O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração.
Xeográfica - Revista De Xeografia, Território e Medio Ambiente
,
5
, 127–146.
DOI
Simões, C., Dibb, S., & Fisk, R. P. (2005). Managing corporate identity: An internal perspective.
Journal of the Academy of Marketing Science
,
33
(2), 153–168.
DOI
Farhangmehr, M., & Simões, C. (1999). Factors affecting hotel industry development in Portugal.
Journal of Hospitality Marketing and Management
,
6
(1), 23–46.
DOI
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