Sou Professor Auxiliar e investigador no Departamento de Gestão da Universidade do Minho desde 1996. Atualmente sou diretor do curso de licenciatura em Marketing. Tenho doutoramento em Marketing e Estratégia, pela Universidade do Minho (2014), tendo defendido a tese intitulada "Práticas de co-criação de valor no consumo de uma oferta tangível suportada por recursos intangíveis: A perspetiva do cliente". Tenho Mestrado em Gestão de Empresas com especialização em Marketing e Estratégia, pela Universidade do Minho (1999) e Licenciatura em Sociologia Organizações, pela Universidade do Minho (1994). Sou co-autor de artigos científicos publicados no Journal of Brand Management, International Journal of Entrepreneurial Behaviour & Research, Journal of Business Economics and Management, British Journal of Educational Technology, Journal of Retailing and Consumer Services. Sou membro do Centro para a Inovação e Desenvolvimento do Ensino e da Aprendizagem da Universidade do Minho (IDEA-UMinho). Tenho tido colaborações com diversas empresas e entidades como a Bosch Car Multimedia, Braga, ActivoBank, Spark Agency, ANJE, Institute of Science and Innovation for Bio-Sustainability (IB-S).
Co-criação de valor; Experiência do consumidor; "Customer engagement"
Mobilidade urbana sustentável.
Publicações selecionadas
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Nangpiire, C., Silva, J., & Alves, H. (2022). Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience. Journal of Research in Interactive Marketing, 16(2), 173–188. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Carvalho, A., Areal, N., & Silva, J. (2011). Students perceptions of Blackboard and Moodle in a Portuguese university. British Journal of Educational Technology, 42(5), 824–841. DOI
Outras publicações
Nangpiire, C., Silva, J., & Alves, H. Customer Engagement and Co-Creation/destruction: The Role of External Actors That Foster/Hinder Tourist/Hotel Interactive Experience. Journal of African Business. DOI
Carvalho, A., & Joaquim, S. (2024). Optimistic, Pragmatic, and Outgoing – The Different Work-Value Profiles of Portuguese Gen Zs. In W. D. Nelson (Ed.), Advances in Business and Management (Vol. 22, pp. 1–30). Hauppauge (NY): Nova Science Publishers. DOI
Brederode, E., Silva, J., & Alves, H. (2023). A co-criação de valor do consumidor enquanto cidadão através do comportamento pró-circular. Responsibility and Sustainability, 8(1), 2–20. DOI
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Nangpiire, C., Silva, J., & Alves, H. (2022). Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience. Journal of Research in Interactive Marketing, 16(2), 173–188. DOI
Sá, E., Carvalho, A., Silva, J., & Rezazadeh, A. (2022). A Delphi study of business models for cycling urban mobility platforms. Research in Transportation Business and Management, 45(100907). DOI
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Silva, J., & Carvalho, A. (2021). The Work Values of Portuguese Generation Z in the Higher Education-to-Work Transition Phase. Social Sciences, 10(8), 297. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Atzger, B., Sá, E. S., & Silva, J. (2020). Exploring sources of voter-based political human brand equity. Journal of Brand Management, 27(4), 481–494. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Sousa, B. M., & Silva, J. (2015). The brand management: a perspective applied in the context of sports media. International Journal of Marketing, Communication and New Media, 3(4), 118–133. DOI
Carvalho, A., Areal, N., & Silva, J. (2011). Students perceptions of Blackboard and Moodle in a Portuguese university. British Journal of Educational Technology, 42(5), 824–841. DOI
Farhangmehr, M., Marques, S., & Silva, J. (2001). Hypermarkets versus traditional retail stores – consumers' and retailers' perspectives in Braga: a case study. Journal of Retailing and Consumer Services, 8, 189–198. DOI
Farhangmehr, M., Marques, S. H., & Silva, J. C. L. F. (2000). Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal. Journal of Retailing and Consumer Services, 7(4), 197–206. DOI
Análise de Dados e Competências Transversais
Mestrado
Caso de Gestão
Licenciatura
Estratégia de Marketing Omnicanal
Mestrado
Fundamentos de Pesquisa de Marketing
Licenciatura
Introdução ao Marketing.
Licenciatura
Introdução ao Marketing..
Licenciatura
Marketing Omnicanal
Mestrado
Pesquisa de Marketing
Mestrado
Princípios de Empreendedorismo
Licenciatura
