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Maher Elmashhara
Economic Policies Research Unit (NIPE)
   253604517-601948 , 253605532
Selected publications
Elmashhara, M. G., & Soares, A. M. The influence of atmospherics general interior variables on shoppers’ emotions and behavior. International Review of Retail, Distribution and Consumer Research. DOI
Elmashhara, M. G., & Soares, A. M. (2020). Entertain Me, I’ll Stay Longer! The Influence of Types of Entertainment on Mall Shoppers' Emotions and Behavior. Journal of Consumer Marketing, 37(1), 87–98. DOI
Soares, A., & Elmashhara, M. G. (2020). Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Hershey PA: IGI-Global. DOI
Elmashhara, M., & Soares, A. (2019). The impact of entertainment and social interaction with salespeople on mall shopper satisfaction. International Journal of Retail and Distribution Management, 47(2), 94–110. DOI