The School of Economics, Management and Political Science of the University of Minho (EEG) is hosting the EEGConnect, under the topic "Branding and Rebranding - Mimosa".
This session, will feature Teresa Bruno - Head of Brand Management Mimosa, who will share her experience and insights on the issues of building, managing and revitalising the Mimosa brand. Fundamental concepts will be discussed, such as the communication used by brands, techniques, the management of emotions between departments and strategic tools for brand management, as well as the importance of visual identity and market positioning.
This session, organised by NEMKT, is part of the cycle of lectures entitled EEGConnect, promoted as part of the EEGenerating Skills Development Program.
