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PT
EN
Joana Dias
Department of Management
Invited Professor Equivalent to Assistant Professor
D12792@eeg.uminho.pt
253604550
, 253604510
Publications
Teaching
Selected publications
Dias, J. C., Silva, S., Martins, C., & Casais, B. (2024). Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials' Post-Purchase Guilt in China's High-End Retail Landscape.
European Journal of Applied Business and Management
,
10
(3), 99–115.
DOI
Duarte, P., Silva, S. C., Roza, A. S., & Dias, J. C. (2024). Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights.
Sustainable Futures
,
7
(100193).
DOI
Duarte, P., e Silva, S. C., Mangei, I., & Dias, J. C. (2024). Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers.
International Review on Public and Nonprofit Marketing
,
21
(4), 841–862.
DOI
Other publications
Dias, J. C., Silva, S., Martins, C., & Casais, B. (2024). Empowering Luxury: How Cause-Related Marketing Influences Gen Z and Millennials' Post-Purchase Guilt in China's High-End Retail Landscape.
European Journal of Applied Business and Management
,
10
(3), 99–115.
DOI
Duarte, P., Silva, S. C., Roza, A. S., & Dias, J. C. (2024). Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights.
Sustainable Futures
,
7
(100193).
DOI
Duarte, P., e Silva, S. C., Mangei, I., & Dias, J. C. (2024). Exploring ethical consumer behavior: a comprehensive study using the ethically minded consumer behavior-scale (EMCB) among adult consumers.
International Review on Public and Nonprofit Marketing
,
21
(4), 841–862.
DOI
+ publications
Strategic Management
Bachelor
