Cláudia Simões

Ph.D in Industrial and Business Studies (University of Warwick)

Department of Management

Full Professor

csimoes@eeg.uminho.pt

253604562 , 253604550

Campus de Gualtar - Edificio 8 - 2.30

ORCID

Publications
Teaching

Selected publications

Lages, C. R., Piercy, N. F., Malhotra, N., & Simões, C. (2020). Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. The International Journal of Human Resource Management, 31(21), 2737–2760. DOI

Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI

Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9), 1782–1807. DOI

Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI

Simões, C., & Sebastiani, R. (2017). The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry. Business Ethics Quarterly, 27(3), 423–453. DOI

Other publications

Ferreira, S., Pereira, O., & Simões, C. Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors. Journal of Vacation Marketing. DOI

Sarmento, M., Simões, C., & Lages, L. F. (2024). From organizational ambidexterity to organizational performance: The mediating role of value co-creation. Industrial Marketing Management, 118, 175–188. DOI

Rodrigues, L., Simões, C., Macedo, I., & Mourão, P. R. (2022). Estudos sobre o setor fundacional: Boas práticas de governo no setor fundacional. Centro Português de Fundações. DOI

Simões, C., Stancu, A., & Grigore, G. (2022). Corporate Responsibility, Sustainability and Markets . Palgrave MacMillan. DOI

Simões, C., Stancu, A., & Grigore, G. (2022). Perspectives on Corporate Responsibility, Sustainability and Markets. In C. Simões, A. Stancu, & G. Grigore (Eds.), Palgrave Studies in Governance, Leadership and Responsibility (pp. 1–5). Cham Switzerland: Palgrave MacMillan. DOI

da Silveira, C., & Simões, C. (2022). Establishing the boundaries of brand co-creation. In S. Markovic, R. Gyrd-Jones, S. von Wallpach, & A. Lindgreen (Eds.), Research Handbook on Brand Co-Creation (pp. 32–46). Edward Elgar. DOI

da Silveira, C., & Simões, C. (2022). Reconceptualizing corporate brand identity from a co-creational perspective . In O. Iglesias, N. Ind, & M. Schultz (Eds.), The Routledge Companion to Corporate Branding (1st ed., pp. 131–148). Routledge. DOI

Siebert, A., Gopaldas, A., Lindridge, A., & Simões, C. (2020). Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals. Journal of Marketing, 84(4), 45–66. DOI

dos Santos, M. J., Perin, M. G., Simões, C., & Sampaio, C. H. (2020). Customer orientation and financial performance relationship: The mediating role of innovative capability. Gestao e Producao, 27(4). DOI

Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI

Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9), 1782–1807. DOI

Simões, C. (2019). Organizational culture in higher education branding: Branding the core values and beliefs. In B. Nguyen, T. C. Melewar, & J. Hemsley-Brown (Eds.), Strategic Brand Management in Higher Education (1st ed., p. 17). London: Routledge. DOI

Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI

Simões, C. (2018). Corporate Identity and Branding. In M. Saren (Ed.), Marketing Graffiti – The Writing on the Wall (2nd ed., pp. 242–255). Routledge. DOI

Sousa, B., Casais, B., Malheiro, A., & Simões, C. (2017). A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. Revista De Turismo e Desenvolvimento, (27/28), 789–800. DOI

Sarmento, M. L., Farhangmehr, M., & Simões, C. (2015). A relationship marketing perspective to trade fairs: Insights from participants. Journal of Business and Industrial Marketing, 30(5), 584–593. DOI

Sarmento, M., Farhangmehr, M., & Simões, C. (2015). Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter? Journal of Convention and Event Tourism, 16(4), 273–297. DOI

Sarmento, M., Simões, C., & Farhangmehr, M. (2015). Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management, 44, 131–141. DOI

Soares, A., & Simões, C. (2015). Applying to Higher Education: The Role of Information Sources. In C. L. Campbell (Ed.), Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 312–317). L. A.: Springer International Publishing. DOI

Dibb, S., Simões, C., & Wensley, R. (2014). Establishing the scope of marketing practice: Insights from practitioners. European Journal of Marketing, 48(1), 380–404. DOI

Sarmento, M., Simões, C. M. N., & Farhangmehr, M. (2014). B2B interactions at trade fairs and relationship quality: A conceptual approach. Advances in Business Marketing and Purchasing, 21, 167–189. DOI

Sarmento, M., Simões, C., & Farhangmehr, M. (2014). B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. In A. G. Woodside, H. M. Pattinson, & R. Marshall (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Primeira., Vol. 21, pp. 167–189). UK: Emerald. DOI

Lages, C. R., Simões, C. M. N., Fisk, R. P., & Kunz, W. H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4), 272–290. DOI

da Silveira, C., Lages, C., & Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1), 28–36. DOI

Perin, M. G., Sampaio, C. H., Simões, C. M. N., & de Pólvora, R. P. (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1), 101–116. DOI

Sampaio, C. H., Perin, M. G., Simões, C. M. N., & Kleinowski, H. (2012). Students' trust, value and loyalty: Evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1), 83–100. DOI

Simões, C., & Mason, K. J. (2012). Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5), 684–711. DOI

Sampaio, C. H., Simões, C., Perin, M. G., & Almeida, A. (2011). Marketing metrics: Insights from Brazilian managers. Industrial Marketing Management, 40(1), 8–16. DOI

Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. DOI

Sousa, B., & Simões, C. (2010). Comportamento e Perfil do Consumidor de Turismo de Nichos. Tékhne - Review of Applied Management Studies, VIII(14), 137–146. DOI

Simões, C. (2008). Establishing Main Vectors for Urban Product Positioning. Revista De Turismo e Desenvolvimento, 9, 78–90. DOI

Melewar, T. C., Bassett, K., & Simões, C. (2006). The role of communication and visual identity in modern organisations. Corporate Communications, 11(2), 138–147. DOI

Parente, L., Simões, C., & Pinho, J. C. (2006). A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida. Revista Portuguesa De Marketing, 18(1), 11–21. DOI

Pereira, V., Bessa, F., & Simões, C. (2005). O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração. Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146. DOI

Simões, C., Dibb, S., & Fisk, R. P. (2005). Managing corporate identity: An internal perspective. Journal of the Academy of Marketing Science, 33(2), 153–168. DOI

Farhangmehr, M., & Simões, C. (1999). Factors affecting hotel industry development in Portugal. Journal of Hospitality Marketing and Management, 6(1), 23–46. DOI

+ publications

Service Marketing and Management

Master

Services Marketing

Doctorate

Services and relationship marketing

Bachelor

Thesis Project

Doctorate

Useful links

School of Economics, Management and Political Science

Campus de Gualtar

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