José Carlos counts a vast number of publications in peer reviewed journals including International Journal of Project Management, Journal of World Business, International Marketing Review, European Journal of Marketing, International Journal of Tourism Research, International Journal of Consumer Studies, among others. He has also been actively involved in a number of International Projects and published in a number of International Conference Proceedings.
Internationalization in SMEs
Institutional and International Entrepreneurship
U-I relationships
Dynamic capabilities and Social Networks
Selected publications
Pinho, J. C., & Prange, C. (2016). The effect of social networks and dynamic internationalization capabilities on international performance. Journal of World Business, 51(3), 391–403. DOI
Nogueira, S., & Pinho, J. C. (2015). Stakeholder Network Integrated Analysis: The Specific Case of Rural Tourism in the Portuguese Peneda-Gerês National Park. International Journal of Tourism Research, 17(4), 325–336. DOI
Pinho, J. C. M. R., & Soares, A. M. (2015). Response to advertising on online social networks: The role of social capital. International Journal of Consumer Studies, 39(3), 239–248. DOI
Pinho, J. C., & Macedo, I. M. (2008). The Driving forces of Internet Adoption: An Empirical Examination from the Portuguese non-profit Sector. EuroMed Journal of Business, 3(3), 305–319. DOI
Macedo, I. M., & Pinho, J. C. M. R. (2006). The relationship between resource dependence and market orientation: The specific case of non-profit organisations. European Journal of Marketing, 40(5-6), 533–553. DOI
Other publications
Santos, G. G., Pinho, J. C., Ferreira, A. P., & Vieira, M. (2024). Psychological contract breach and organizational citizenship behaviours: the moderating role of contract type. Management Research Review, 9(4), 225–235. DOI
Pinho, J. C., & Sá, E. (2023). Cross-cultural cognitive conditions and gender differences in the entrepreneurial activity during the COVID-19 pandemic. Gender in Management, 38(5), 634–652. DOI
Pinho, J. C., Nogueira, S., & Macedo, I. (2023). A configurational approach to understanding trust in rural tourism accommodation during the COVID-19 pandemic crisis. Consumer Behavior in Tourism and Hospitality, 18(1), 140–154. DOI
Baptista, N., Alves, H., & Pinho, J. C. (2022). Uncovering the Use of the Social Support Concept in Social Marketing Interventions for Health. Journal of Nonprofit and Public Sector Marketing, 34(1), 1–35. DOI
Baptista, N., Pinho, J. C., & Alves, H. (2022). Social Marketing and Online Social Support Structure in Contexts of Treatment Uncertainty. Journal of Nonprofit and Public Sector Marketing, 34(3), 311–350. DOI
Paez, L. C., Pinho, J. C., & Prange, C. (2022). Dynamic capabilities configurations: the firm lifecycle and the interplay of DC dimensions. International Journal of Entrepreneurial Behaviour and Research, 28(4), 1355–2554. DOI
Soares, A. M., Pinho, J. C., & Alves, A. (2022). Understanding the Navigation Experience: Do Virtual Customer Service Agents Make a Difference? Journal of Creative Communications. DOI
Sá, E., Farhangmehr, M., Pinho, J. C., & Dibb, S. (2022). Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach. Journal of Research in Marketing and Entrepreneurship, 24(2), 221–241. DOI
Baptista, N., Alves, H., & Pinho, J. (2021). The case for social support in social marketing. RAUSP Management Journal, 56(3), 295–313. DOI
Baptista, N., Pinho, J. C., & Alves, H. (2021). Examining social capital and online social support links: a study in online health communities facing treatment uncertainty. International Review on Public and Nonprofit Marketing, 18(1), 57–94. DOI
Martins, N. L. M., Duarte, P., & Pinho, J. C. M. R. (2021). An analysis of determinants of the adoption of mobile health (MHealth). RAE - Revista De Administração De Empresas, 61(4), 1–17. DOI
Pinho, J. C. M. R., Macedo, I. M., & Dionisio, M. (2021). Resourced-Based View and Internationalisation of Social Enterprises: An Exploratory Study. In A. C. Moreira (Ed.), Cases on Internationalization Challenges for SMEs (pp. 50–64). IGI Global. DOI
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Soares, A. M., Pinho, J. C., Heath, T., & Alves, A. (2021). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In I. R. M. Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 764–780). Hershey, PA: IGI Global. DOI
Pinho, J. C., & de Lurdes Martins, M. (2020). The opportunity to create a business: Systemic banking crisis, institutional factor conditions and trade openness. Journal of International Entrepreneurship, 18(4), 393–418. DOI
Santos, G., Ferreira, A., & Pinho, J. C. (2020). Researchers from Portugal have shown how different career strategies influence career development for university graduates. Human Resource Management International Diges, 28(6), 41–43. DOI
Soares, A., Pinho, J. C., Heath, T., & Alves, A. (2020). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In A. Soares & M. G. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Hershey, PA: IGI-Global. DOI
Coelho, A. S., Lisboa, A., & Pinho, J. C. (2019). Entrepreneurial Orientation and Dynamic Capabilities: The Case of Family Firms. In N. M. Teixeira, T. G. da Costa, & I. M. Lisboa (Eds.), Handbook of Research on Entrepreneurship, Innovation, and Internationalization (p. 33). IGI-Global. DOI
Duarte, P., & Pinho, J. C. (2019). A mixed methods UTAUT2-based approach to assess mobile health adoption. Journal of Business Research, 102, 140–150. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Sá, E. S., & Pinho, J. C. M. R. (2019). Effect of entrepreneurial framework conditions on R&D transfer to new and growing firms: The case of European Union innovation-driven countries. Technological Forecasting and Social Change, 141, 47–58. DOI
Vaz, J., Soares, A. M., Pinho, J. C., & Silva, S. (2019). Proposing an Integrative Model for Reshoring Antecedents . In A. Moreira & P. Silva (Eds.), Handbook of Research on Corporate Restructuring and Globalization (pp. 193–212). IGI-Global. DOI
Oliveira, C., Pinho, J. C., & Silva, A. (2018). The relevance of learning and growth in organizations that adopt and do not adopt the BSC- characterization of the cultural profile. Revista Eletrónica Gestão &Amp; Sociedade, 12(33), 2584–2602. DOI
Pinho, J. C. M., Martins, L., & Soares, A. M. (2018). Small businesses’ internationalization: International readiness in the context of Asian countries. Asia-Pacific Journal of Business Administration, 10(1), 50–63. DOI
Silva, S., Meneses, R., & Pinho, J. C. (2018). Marketing Internacional: Negócios à Escala Global. Almedina. DOI
Pinho, J. C. (2017). Institutional theory and global entrepreneurship: exploring differences between factor- versus innovation-driven countries. Journal of International Entrepreneurship, 15(1), 56–84. DOI
Pinho, J. C. M., & Thompson, D. (2017). Institutional-driven dimensions and the capacity to start a business: A preliminary study based on two countries. International Marketing Review, 34(6), 787–813. DOI
Prange, C., & Pinho, J. C. (2017). How personal and organizational drivers impact on SME international performance: The mediating role of organizational innovation. International Business Review, 26(6), 1114–1123. DOI
Macedo, I. M., Pinho, J. C., & Silva, A. M. (2016). Revisiting the link between mission statements and organizational performance in the non-profit sector: The mediating effect of organizational commitment. European Management Journal, 34(1), 36–46. DOI
Pinheiro, M. L., Serôdio, P., Pinho, J. C., & Lucas, C. (2016). The role of social capital towards resource sharing in collaborative R&D projects: Evidences from the 7th Framework Programme. International Journal of Project Management, 34(8), 1519–1536. DOI
Pinho, J. C. (2016). Social capital and export performance within exporter-intermediary relationships: The mediated effect of cooperation and commitment. Management Research Review, 39(4), 425–448. DOI
Pinho, J. C., & Prange, C. (2016). The effect of social networks and dynamic internationalization capabilities on international performance. Journal of World Business, 51(3), 391–403. DOI
Pinho, J. C., & Thompson, D. (2016). Corporate structural conditions for the creation of new businesses: Specialists' view. RAE Revista De Administracao De Empresas, 56(2), 166–181. DOI
Nogueira, S., & Pinho, J. C. (2015). Stakeholder Network Integrated Analysis: The Specific Case of Rural Tourism in the Portuguese Peneda-Gerês National Park. International Journal of Tourism Research, 17(4), 325–336. DOI
Pinheiro, M. L., Lucas, C., & Pinho, J. C. (2015). Social network analysis as a new methodological tool to understand university-industry cooperation. International Journal of Innovation Management, 19(1). DOI
Pinheiro, M. L., Pinho, J. C., & Lucas, C. (2015). The outset of U-I R&D relationships: the specific case of biological sciences. European Journal of Innovation Management, 18(3), 282–306. DOI
Pinho, J. C. M. R., & Soares, A. M. (2015). Response to advertising on online social networks: The role of social capital. International Journal of Consumer Studies, 39(3), 239–248. DOI
Pinho, J. C., & Pinheiro, M. L. (2015). Social network analysis and the internationalization of SMEs: Towards a different methodological approach. European Business Review, 27(6), 554–572. DOI
Meneses, R., Coutinho, R., & Pinho, J. C. (2014). The impact of succession to family business internationalization: The successor’s perspective. Journal of Family Business Management, 4(1), 24–45. DOI
Nogueira, S. F. M., & Pinho, J. C. M. R. (2014). Examining tourism stakeholder networks and relationship quality: The specific case of Peneda Gerês National Park. Revista Portuguesa De Estudos Regionais, 36(2). DOI
Pinho, J. C. (2014). Dynamic capabilities and international performance of SMEs: The interaction effect of relational social capital. In C. C. Julian (Ed.), Research Handbook on Export Marketing (pp. 45–59). Edward Elgar. DOI
Pinho, J. C. M. R., & Sá, E. S. D. (2014). Personal characteristics, business relationships and entrepreneurial performance: Some empirical evidence. Journal of Small Business and Enterprise Development, 21(2), 284–300. DOI
Pinho, J. C. M. R., Rodrigues, A. P., & Dibb, S. (2014). The role of corporate culture, market orientation and organisational commitment in organisational performance: The case of non-profit organisations. Journal of Management Development, 33(4), 374–398. DOI
Soares, A. M., & Pinho, J. C. (2014). Advertising in Online Social Networks: the role of perceived enjoyment and social influence. Journal of Research in Interactive Marketing, 8(3), 245–263. DOI
Macedo, I. M., Pinho, J. C., & Liao, M.-N. (2013). Investigating the impact of internet usage and acceptance on active ageing among older adults. In D. Vrontis, Y. Weber, & E. Tsoukatos (Eds.), Confronting Contemporary, Business Challenges through Management Innovation (pp. 1448–1456). Estoril, Portugal: EuroMed Press. DOI
Pinho, J. C. (2013). The e-SOCAPIT scale: A multi-item instrument for measuring online social capital. Journal of Research in Interactive Marketing, 7(3), 216–235. DOI
Pinho, J. C. M. R. (2013). The role of relational social capital in examining exporter-intermediary relationships. European Business Review, 25(6), 553–570. DOI
Pinho, J. C., & Sampaio, E. S. (2013). Entrepreneurial Performance and stakeholders’ relationships: A social network analysis perspective. International Journal of Entrepreneurship, 17, 1. DOI
Rodrigues, A. P., Pinho, J. C., & Martins, F. V. (2013). O impacto da orientação para o mercado na satisfação e comprometimento dos funcionários e no desempenho organizacional: Aplicação ao sector público local. Revista Portuguesa De Marketing, 16(30), 18–34. DOI
Pinho, J. C. M. R. (2012). Modeling the impact of commitment-trust on cooperation and performance: The specific case of exporter and intermediaries relationships. Advances in International Marketing, 23, 243–265. DOI
Rodrigues, A. P., & Pinho, J. C. M. R. (2012). The impact of internal and external market orientation on performance in local public organisations. Marketing Intelligence and Planning, 30(3), 284–306. DOI
Soares, A. M., Pinho, J. C. M. R., & Nobre, H. (2012). From Social to Marketing Interactions: The Role of Social Networks. Journal of Transnational Management, 17(1), 45–62. DOI
Pinho, J. C. M. R. (2011). Social capital and dynamic capabilities in international performance of SMEs. Journal of Strategy and Management, 4(4), 404–421. DOI
Pinho, J. C. M. R., & Soares, A. M. (2011). Examining the technology acceptance model in the adoption of social networks. Journal of Research in Interactive Marketing, 5(2), 116–129. DOI
Pinho, J. C. M. R., Martins, L., & Macedo, I. M. (2011). The effect of online service quality factors on internet usage: The web delivery system of the taxation department. International Journal of Quality and Reliability Management, 28(7), 706–722. DOI
Neto, M. C., Pinho, J. C., & Macedo, I. (2010). Determinantes e Implicações da satisfação dos médicos face aos medicamentos genéricos. Revista De Economia e Gestão, 15(2), 51–72. DOI
Pinho, J. C. M. R., & Martins, L. (2010). Exporting barriers: Insights from Portuguese small- and medium-sized exporters and non-exporters. Journal of International Entrepreneurship, 8(3), 254–272. DOI
Rodrigues, A. P., & Pinho, J. C. M. R. (2010). Market orientation, job satisfaction, commitment and organisational performance: The specific case of local public sector. Transforming Government: People, Process and Policy, 4(2), 172–192. DOI
Pinho, J. C. M. R. (2008). TQM and performance in small medium enterprises: The mediating effect of customer orientation and innovation. International Journal of Quality and Reliability Management, 25(3), 256–275. DOI
Pinho, J. C., & Macedo, I. M. (2008). Examining the Antecedents and Consequences of online Satisfaction within the Public Sector: The case of Taxation Services. Transforming Government: People, Process and Policy, 2(3), 177–193. DOI
Pinho, J. C., & Macedo, I. M. (2008). The Driving forces of Internet Adoption: An Empirical Examination from the Portuguese non-profit Sector. EuroMed Journal of Business, 3(3), 305–319. DOI
Pinho, J. C. M. R. (2007). The impact of ownership: Location-specific advantages and managerial characteristics on SME foreign entry mode choices. International Marketing Review, 24(6), 715–734. DOI
Pinho, J. C., Monteiro, A., & Macedo, I. (2007). The impact of online SERVQUAL dimensions on certified accountant satisfaction: The case of taxation services. EuroMed Journal of Business, 2(2), 154–172. DOI
Farhangmehr, M., Macaes, M., & Pinho, J. C. (2006). Orientação para o mercado e “performance. Revista Portuguesa e Brasileira De Gestão, 5(2), 60–71. DOI
Macedo, I. M., & Pinho, J. C. M. R. (2006). The relationship between resource dependence and market orientation: The specific case of non-profit organisations. European Journal of Marketing, 40(5-6), 533–553. DOI
Parente, L., Simões, C., & Pinho, J. C. (2006). A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida. Revista Portuguesa De Marketing, 18(1), 11–21. DOI
Pinho, J. C. M. R., & Macedo, I. M. (2006). The benefits and barriers associated with the use of the internet within the non-profit sector. Journal of Nonprofit and Public Sector Marketing, 16(1-2), 171–193. DOI
Farhangmehr, M., Capa, J., & Pinho, J. C. (2005). Análise das barreiras e benefícios associados à utilização da internet: O caso dos livreiros de pequena e média dimensão em Portugal. Revista Portuguesa e Brasileira De Gestão, 4(3), 73–81. DOI
Business Analytics
Master
Customer analytics
Bachelor
Strategy and International Marketing
Master
Introduction to Marketing
Bachelor
International Marketing
Bachelor
Research Methodolgy in Marketing and Strategy
Doctorate
Marketing Project
Bachelor
