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PT
EN
Marco Escadas
Ph.D in Ph.D. in Marketing and Strategy
(University of Minho)
Department of Management
Assistant Professor
mescadas@eeg.uminho.pt
253604550
, 253604510
Campus de Gualtar - Edificio 8 - 2.32
Publications
Teaching
Selected publications
Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J. A., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits.
International Journal of Sports Marketing and Sponsorship
,
24
(2), 395–421.
DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service.
Transport Policy
,
106
, 88–98.
DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2020). What goes around comes around: The integrated role of emotions on consumer ethical decision-making.
Journal of Consumer Behaviour
,
19
(5), 409–422.
DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity. In P. Rossi & N. Krey (Eds.),
Finding New Ways to Engage and Satisfy Global Customers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
(pp. 543–552 ). Springer.
DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making.
Business Ethics
,
28
(4), 529–545.
DOI
Other publications
Cayolla, R., Kellison, T., McCullough, B., Biscaia, R., Escadas, M., & Santos, T. Exploring the evolution of suggested improvements to pro-environmental sustainability initiatives: empirical evidence from a professional sport team.
Journal of Strategic Marketing
, 1–15.
DOI
Escadas, M., Jalali, M. S., Septianto, F., & Farhangmehr, M. (2024). Are emotions essential for consumer ethical decision-making: A Necessary Condition Analysis.
Business Ethics, the Environment &Amp; Responsibility
,
33
(3), 468–485.
DOI
Cayolla, R., Escadas, M., Biscaia, R., Kellison, T., Quintela, J. A., & Santos, T. (2023). Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits.
International Journal of Sports Marketing and Sponsorship
,
24
(2), 395–421.
DOI
Cayolla, R., Escadas, M., McCullough, B., Biscaia, R., Cabilhas, A., & Santos, T. (2023). Does pro-environmental attitude predicts pro-environmental behavior? Comparing sustainability connection in emotional and cognitive environments among football fans and university students.
Heliyon
,
9
(11), 1–15.
DOI
Paramita, W., Septianto, F., Escadas, M., Arnita, D., & Nasution, R. A. (2023). The effects of organizational positioning and donation recognition on charitable giving: insights from moral foundations theory.
Asia Pacific Journal of Marketing and Logistics
,
35
(5), 1093–1111.
DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service.
Transport Policy
,
106
, 88–98.
DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2020). What goes around comes around: The integrated role of emotions on consumer ethical decision-making.
Journal of Consumer Behaviour
,
19
(5), 409–422.
DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Antecedents of Consumer Ethical Decision-Making: A Multidimensional Analysis of Emotions, Moral Intensity, Moral Philosophies, Personal Norms, and Intrinsic Religiosity. In P. Rossi & N. Krey (Eds.),
Finding New Ways to Engage and Satisfy Global Customers. Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
(pp. 543–552 ). Springer.
DOI
Escadas, M., Jalali, M. S., & Farhangmehr, M. (2019). Why bad feelings predict good behaviours: The role of positive and negative anticipated emotions on consumer ethical decision making.
Business Ethics
,
28
(4), 529–545.
DOI
+ publications
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