Elisabete Sá é Professora Auxiliar do Departamento de Gestão da Escola de Economia e Gestão da Universidade do Minho desde 2002. Possui um doutoramento em Marketing e Estratégia e um mestrado em Gestão. Elisabete Sá desenvolve também diversas atividades no mundo dos negócios. Atualmente é mentora científica de spin offs académicos, novos negócios com origem em investigação realizada dentro Universidade do Minho. Está também envolvida em atividades de marketing e consultoria de gestão, visando particularmente novas empresas de base tecnológica. Elisabete Sá está também envolvida em projectos de consultoria a organizações de maiores dimensões tais como: IB-S (Instituto de Ciência e Inovação para a Bio-Sustentabilidade); P-Bio (Associação Portuguesa de Bioindústrias) e EDP.
Empreendedorismo
Marketing empreendedor
Marketing
Publicações selecionadas
Morsi, N., Sá, E., & Silva, J. (2025). Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers. Business Horizons, 68(2), 197–212. DOI
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Sá, E. S., & Pinho, J. C. M. R. (2019). Effect of entrepreneurial framework conditions on R&D transfer to new and growing firms: The case of European Union innovation-driven countries. Technological Forecasting and Social Change, 141, 47–58. DOI
Outras publicações
Morsi, N., Sá, E., & Silva, J. (2025). Walking away: Investigating the adverse impact of FOMO appeals on FOMO-prone consumers. Business Horizons, 68(2), 197–212. DOI
Leite, Z. N., & Sá, E. S. (2024). Microfinance institutions managers' motivation towards environment protection through green microfinance: the case of the developing country of Cabo Verde. International Journal of Bank Marketing, 42(4), 745–764. DOI
Matos, N., Duarte, P. A. O., & Sá, E. S. (2024). Once-in-a-lifetime leisure experiences (OLLE): The role of Flow, novelty, and interpersonal interaction on tourists’ satisfaction and memories. Journal of Vacation Marketing, 30(3), 615–632. DOI
Pinho, J. C., & Sá, E. (2023). Cross-cultural cognitive conditions and gender differences in the entrepreneurial activity during the COVID-19 pandemic. Gender in Management, 38(5), 634–652. DOI
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Sá, E., Carvalho, A., Silva, J., & Rezazadeh, A. (2022). A Delphi study of business models for cycling urban mobility platforms. Research in Transportation Business and Management, 45(100907). DOI
Sá, E., Farhangmehr, M., Pinho, J. C., & Dibb, S. (2022). Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach. Journal of Research in Marketing and Entrepreneurship, 24(2), 221–241. DOI
daSilva, N., Duarte, P., & Sá, E. (2022). Flow experience and emotions in tourism. In D. Agapito, M. A. Ribeiro, & K. M. Woosnam (Eds.), Handbook on the Tourist Experience: Design, Marketing and Management (pp. 61–72). Edward Elgar. DOI
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
de Matos, N. M. S., de Sá, E. S., & de Oliveira Duarte, P. A. (2021). A review and extension of the flow experience concept. Insights and directions for Tourism research. Tourism Management Perspectives, 38, 100802. DOI
Atzger, B., Sá, E. S., & Silva, J. (2020). Exploring sources of voter-based political human brand equity. Journal of Brand Management, 27(4), 481–494. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Sá, E. S., & Pinho, J. C. M. R. (2019). Effect of entrepreneurial framework conditions on R&D transfer to new and growing firms: The case of European Union innovation-driven countries. Technological Forecasting and Social Change, 141, 47–58. DOI
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Marques, N., Sá, E., & Providência, B. (2018). Art on Chairs: Uma Estratégia de Desenvolvimento Territorial. Guimarães: Lab2PT. DOI
Sá, E., Dias, D., & Sá, M. J. (2018). Towards the university entrepreneurial mission: Portuguese academics’ self-perspective of their role in knowledge transfer. Journal of Further and Higher Education, 42(6), 784–796. DOI
Marques, N., Sá, E., & Providência, B. (2017). A marca local Art on Chairs como motor de inovação e desenvolvimento territorial - estratégia em hélice quádrupla . In J. Abreu (Ed.), Success Full - Casos de Sucesso nos Municípios Portugueses (1ª., pp. 255–295). Idioteque. DOI
Pinho, J. C. M. R., & Sá, E. S. D. (2014). Personal characteristics, business relationships and entrepreneurial performance: Some empirical evidence. Journal of Small Business and Enterprise Development, 21(2), 284–300. DOI
Pinho, J. C., & Sampaio, E. S. (2013). Entrepreneurial Performance and stakeholders’ relationships: A social network analysis perspective. International Journal of Entrepreneurship, 17, 1. DOI
Sá, E., Dias, D., & Sá, M. J. (2013). Envolvimento dos académicos em empreendedorismo: O caso português. In D. T. Redford (Ed.), Handbook de Educação em Empreendedorismo no Contexto Português (pp. 191–218). Porto: Universidade Católica. DOI
Pinto, J. C., do Ceu Taveira, M., & Sá, E. (2012). Career-self management and entrepreneurship: an experience with PhD students. Electronic Journal of Research in Educational Psychology, 10(3), 985–1010. DOI
Empreendedorismo
Mestrado
Empreendedorismo
Doutoramento
Estratégia e Competitividade
Mestrado
Estudos Avançados de Marketing
Doutoramento
Introdução ao Empreendedorismo
Mestrado
Marketing e Gestão Internacional do Negócio da Moda
Mestrado
Princípios de Empreendedorismo
Licenciatura
Projeto de Marketing
Licenciatura
