Teresa Pereira Heath é professora associada em marketing na Universidade do Minho, Portugal. Foi professora assistente na Nottingham University Business School, University of Nottingham, onde completou anteriormente o seu PhD. A sua investigação e ensino refletem o compromisso da Teresa com uma abordagem transformativa no marketing. A sua investigação centra-se primariamente no consumo, sustentabilidade, marketing crítico e responsible management education. Tem publicações em diversas revistas científicas, incluindo Journal of Business Ethics, Journal of Business Research, European Journal of Marketing, Management Learning, e Journal of Marketing Management. Faz parte do editorial board of the European Journal of Marketing e do Journal of Marketing Management. Faz parte da Education Committee da Academy of Marketing do Reino Unido. Teresa é também Visiting Fellow da University of Nottingham e Fellow da Higher Education Academy.
Sustentabilidade
Ética
Marketing Crítico
Consumo
Publicações selecionadas
Hutton, M., & Heath, T. A Discomforting Pedagogy of Poverty: Discourses, Representations and Vulnerabilities. Sociology. DOI
Heath, T., Gallage, S., Chatzidakis, A., & Hutto, M. (2025). Dilemmas of Care (Re) Allocation: Care and Consumption in Pandemic Times. Journal of Business Ethics, 199(3), 507–527. DOI
Hutton, M., & Heath, T. (2020). Researching on the edge: emancipatory praxis for social justice. European Journal of Marketing, 54(11), 2697–2721. DOI
Heath, T., O’Malley, L., & Tynan, C. (2019). Imagining a different voice: A critical and caring approach to management education. Management Learning, 50(4), 427–448. DOI
Heath, T., O’Malley, L., Heath, M., & Story, V. (2016). Caring and Conflicted: Mothers’ Ethical Judgments about Consumption. Journal of Business Ethics, 136(2), 237–250. DOI
Outras publicações
Gill-Simmen, L., Heath, T., Gonsalves, C., Montano, S., Newman, N., & Chamberlain, L. Revolutionising marketing education – a sociocultural approach to praxis pedagogy. European Journal of Marketing. DOI
Hutton, M., & Heath, T. A Discomforting Pedagogy of Poverty: Discourses, Representations and Vulnerabilities. Sociology. DOI
Heath, T., Gallage, S., Chatzidakis, A., & Hutto, M. (2025). Dilemmas of Care (Re) Allocation: Care and Consumption in Pandemic Times. Journal of Business Ethics, 199(3), 507–527. DOI
Soares, A. M., Rebouças, R., & Heath, T. (2025). Voluntary Simplicity. In L. Akenj, P. J. Vergragt, H. S. Brown, T. S. J. Smith, & L. M. Wallnöfer (Eds.), Vocabulary for Sustainable Consumption and Lifestyles A Language for Our Common Future (pp. 82–85). Routledge. DOI
Soares, A. M., Rebouças, R., & Heath, T. P. (2025). Adopting Voluntary Simplicity: A Netnographic Study. International Journal of Consumer Studies, 49(1), e70025. DOI
Branco-Illodo, I., Heath, T., & Tynan, C. (2023). Gifts to whom? Towards a network view of gift receivers. European Journal of Marketing, 57(10), 2860–2892. DOI
Heath, T., & Tynan, C. (2023). “We want your soul”: re-imagining marketing education through the arts. European Journal of Marketing, 57(10), 2808–2837. DOI
Kelsey, D., Yannopoulou, N., Whittle, A., Heath, T., Golossenko, A., & Soares, A. M. (2023). The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. Marketing Theory, 23(1), 141–162. DOI
Moufahim, M., Heath, T., O’Malley, L., Casey, K., Denegri-Knott, J., Kuruoglu, A., … Pradhan, A. (2023). Teaching note–Critical pedagogies: practical examples from the marketing classroom. Journal of Marketing Management, 39(1-2), 149–165. DOI
Heath, T., & Nixon, E. (2021). Immersive imaginative hedonism: Daydreaming as experiential ‘consumption.’ Marketing Theory, 2(3), 351–370. DOI
Soares, A. M., Pinho, J. C., Heath, T., & Alves, A. (2021). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In I. R. M. Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 764–780). Hershey, PA: IGI Global. DOI
Tynan, C., & Heath, T. (2021). Teaching Marketing Theory and Critical Thinking. In R. Brennan & L. Vos (Eds.), Teaching Marketing (pp. 55–74 ). Edward Elgar. DOI
Branco-Illodo, I., & Heath, T. (2020). The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts. Journal of Business Research, 120, 418–424. DOI
Branco-Illodo, I., Heath, T., & Tynan, C. (2020). “You really shouldn't have!” Coping with failed gift experiences. European Journal of Marketing, 54(4), 857–883. DOI
Davies, I., Oates, C., Tynan, C., Carrigan, M., Casey, K., Heath, T., … Wells, V. (2020). Seeking Sustainable Futures in Marketing and Consumer Research. European Journal of Marketing, 54(11), 2911–2939. DOI
Gallage, H. P. S., Heath, T., & Tynan, C. (2020). Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages. Journal of Marketing Management, 36(17-18), 1635–1657. DOI
Hutton, M., & Heath, T. (2020). Researching on the edge: emancipatory praxis for social justice. European Journal of Marketing, 54(11), 2697–2721. DOI
Soares, A., Pinho, J. C., Heath, T., & Alves, A. (2020). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In A. Soares & M. G. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Hershey, PA: IGI-Global. DOI
Heath, T., & McKechnie, S. (2019). Sustainability in Marketing. In C. Amaeshi & J. Muthury (Eds.), Incorporating Sustainability in Management Education: An Interdisciplinary approach (pp. 105–131). Palgrave MacMillan. DOI
Heath, T., O’Malley, L., & Tynan, C. (2019). Imagining a different voice: A critical and caring approach to management education. Management Learning, 50(4), 427–448. DOI
Yannopoulou, N., Liu, M. J., Bian, X., & Heath, T. (2019). Exploring social change through social media: The case of the Facebook group Indignant Citizens. International Journal of Consumer Studies, 43(4), 348–357. DOI
Gallage, H. P. S., Tynan, C., & Heath, T. (2018). Out‐group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour, 17(1), e42–e51. DOI
Gallage, S., Heath, T., & Tynan, C. (2017). Sustaining behavioural change: the power of positive emotions. Advances in Consumer Research, 47, 419–422. DOI
Heath, T., Cluley, R., & O’Malley, L. (2017). Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33(15-16), 1281–1303. DOI
Heath, T., & Heath, M. (2016). Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of Marketing Management, 32(9-10), 811–826. DOI
Heath, T., O’Malley, L., Heath, M., & Story, V. (2016). Caring and Conflicted: Mothers’ Ethical Judgments about Consumption. Journal of Business Ethics, 136(2), 237–250. DOI
Heath, T., Tynan, C., & Ennew, C. (2015). Accounts of self-gift giving: nature, context and emotions. European Journal of Marketing, 49(7/8), 1067–1086. DOI
Heath, M. T. P., & Chatzidakis, A. (2012). 'Blame it on marketing': Consumers' views on unsustainable consumption. International Journal of Consumer Studies, 36(6), 656–667. DOI
Heath, T. P., & Chatzidakis, A. (2012). The transformative potential of marketing from the consumers' point of view. Journal of Consumer Behaviour, 11(4), 283–291. DOI
Heath, M. T., Tynan, C., & Ennew, C. T. (2011). Self-gift giving: Understanding consumers and exploring brand messages. Journal of Marketing Communications, 17(2), 127–144. DOI
Heath, T., & Tynan, C. (2010). Crafting a Research Proposal. Marketing Review, 10(2), 147–168. DOI
Tynan, C., Heath, M. T. P., Ennew, C., Wang, F., & Sun, L. (2010). Self-gift giving in China and the UK: Collectivist versus individualist orientations. Journal of Marketing Management, 26(11-12), 1112–1128. DOI
Heath, M. T. P., & Heath, M. (2008). (Mis)trust in marketing: A reflection on consumers' attitudes and perceptions. Journal of Marketing Management, 24(9-10), 1025–1039. DOI
Ética Empresarial e de Marketing
Doutoramento
Introdução ao Marketing
Licenciatura
Marketing e Sociedade
Mestrado
Marketing e Sustentabilidade
Mestrado
Marketing, Ética e Sustentabilidade
Licenciatura
Princípios de Marketing
Mestrado
Projeto de Marketing e Competências Transversais
Licenciatura
Seminário em Gestão
Doutoramento
