Teresa Pereira Heath is an associate professor in marketing at the University of Minho, Portugal. Prior to this, she was assistant professor at the Nottingham University Business School, University of Nottingham, where she also completed her PhD. Her publications and research interests focus primarily on consumption, sustainability, critical marketing and responsible management education. She has published widely, including in the Journal of Business Ethics, the European Journal of Marketing, Management Learning, the Journal of Marketing Management and the International Journal of Consumer Studies. She reviews for several journals and is a member of the editorial review board of the European Journal of Marketing. She is also a member the British Academy of Marketing Education Committee, the foremost professional body for marketing academics in the UK. Teresa is also a Visiting Fellow at the University of Nottingham and Fellow of the Higher Education Academy (UK).
Selected publications
Heath, T., O’Malley, L., & Tynan, C. (2019). Imagining a different voice: A critical and caring approach to management education. Management Learning, 50(4), 427–448. DOI
Gallage, H. P. S., Tynan, C., & Heath, T. (2018). Out‐group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour, 17(1), e42–e51. DOI
Heath, T., O’Malley, L., Heath, M., & Story, V. (2016). Caring and Conflicted: Mothers’ Ethical Judgments about Consumption. Journal of Business Ethics, 136(2), 237–250. DOI
Heath, T., Tynan, C., & Ennew, C. (2015). Accounts of self-gift giving: nature, context and emotions. European Journal of Marketing, 49(7/8), 1067–1086. DOI
Heath, T. P., & Chatzidakis, A. (2012). The transformative potential of marketing from the consumers' point of view. Journal of Consumer Behaviour, 11(4), 283–291. DOI
Other publications
Heath, T., & McKechnie, S. (2019). Sustainability in Marketing. In C. Amaeshi & J. Muthury (Eds.), Incorporating Sustainability in Management Education: An Interdisciplinary approach (pp. 105–131). Palgrave MacMillan. DOI
Heath, T., O’Malley, L., & Tynan, C. (2019). Imagining a different voice: A critical and caring approach to management education. Management Learning, 50(4), 427–448. DOI
Yannopoulou, N., Liu, M. J., Bian, X., & Heath, T. (2019). Exploring social change through social media: The case of the Facebook group Indignant Citizens. International Journal of Consumer Studies, 43(4), 348–357. DOI
Gallage, H. P. S., Tynan, C., & Heath, T. (2018). Out‐group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour, 17(1), e42–e51. DOI
Heath, T., Cluley, R., & O’Malley, L. (2017). Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33(15-16), 1281–1303. DOI
Heath, T., & Heath, M. (2016). Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of Marketing Management, 32(9-10), 811–826. DOI
Heath, T., O’Malley, L., Heath, M., & Story, V. (2016). Caring and Conflicted: Mothers’ Ethical Judgments about Consumption. Journal of Business Ethics, 136(2), 237–250. DOI
Heath, T., Tynan, C., & Ennew, C. (2015). Accounts of self-gift giving: nature, context and emotions. European Journal of Marketing, 49(7/8), 1067–1086. DOI
Heath, M. T. P., & Chatzidakis, A. (2012). 'Blame it on marketing': Consumers' views on unsustainable consumption. International Journal of Consumer Studies, 36(6), 656–667. DOI
Heath, T. P., & Chatzidakis, A. (2012). The transformative potential of marketing from the consumers' point of view. Journal of Consumer Behaviour, 11(4), 283–291. DOI
Heath, M. T., Tynan, C., & Ennew, C. T. (2011). Self-gift giving: Understanding consumers and exploring brand messages. Journal of Marketing Communications, 17(2), 127–144. DOI
Heath, T., & Tynan, C. (2010). Crafting a Research Proposal. Marketing Review, 10(2), 147–168. DOI
Tynan, C., Heath, M. T. P., Ennew, C., Wang, F., & Sun, L. (2010). Self-gift giving in China and the UK: Collectivist versus individualist orientations. Journal of Marketing Management, 26(11-12), 1112–1128. DOI
Heath, M. T. P., & Heath, M. (2008). (Mis)trust in marketing: A reflection on consumers' attitudes and perceptions. Journal of Marketing Management, 24(9-10), 1025–1039. DOI
Business and Marketing Ethics
Doctorate
Service Marketing and Management
Master's
Introduction to Marketing
Bachelor
Critical Marketing and Business and Marketing Ethics
Doctorate
Marketing Project
Bachelor
Social responsibility, ethics and consumer protection
Bachelor
