Rosa Branca Esteves

Doutoramento em Economia (Universidade de Oxford)

Departamento de Economia

Professor Catedrático

rbranca@eeg.uminho.pt

253601932 , 253 604 584

Campus de Gualtar - Edificio 8 - 1.9

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Publicações selecionadas

Esteves, R. B. (2022). Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can. International Journal of Industrial Organization, 85(102874). DOI

Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination. Marketing Science, 35(4), 576–587. DOI

Esteves, R. B., & Vasconcelos, H. (2015). Price Discrimination under Customer Recognition and Mergers. Journal of Economics and Management Strategy, 24(3), 523–549. DOI

Esteves, R. B. (2010). Pricing with customer recognition. International Journal of Industrial Organization, 28(6), 669–681. DOI

Esteves, R. B. (2009). Customer poaching and advertising. Journal of Industrial Economics, 57(1), 112–146. DOI

Outras publicações

Esteves, R. B., Ghandhour, Z., & Straume, O. (2025). Quality discrimination in healthcare markets. Journal of Economics and Management Strategy, 34(1), 24–41. DOI

Esteves, R.-B., & Carballo-Cruz, F. (2023). Can data openness unlock competition when an incumbent has exclusive data access for personalized pricing? Information Economics and Policy, 64(101046). DOI

Esteves, R. B., & Shuai, J. (2022). Personalized pricing with a price sensitive demand. Economics Letters, 213, 110396. DOI

Esteves, R. B., Liu, Q., & Shuai, J. (2022). Behavior-based price discrimination with nonuniform distribution of consumer preferences. Journal of Economics and Management Strategy, 31(2), 324–355. DOI

Esteves, R. B., & Resende, J. (2019). Personalized pricing and advertising: Who are the winners? International Journal of Industrial Organization, 63, 239–282. DOI

Esteves, R. B., & Cerqueira, S. (2017). Behavior-based pricing under imperfectly informed consumers. Information Economics and Policy, 40, 60–70. DOI

Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination. Marketing Science, 35(4), 576–587. DOI

Esteves, R. B., & Vasconcelos, H. (2015). Price Discrimination under Customer Recognition and Mergers. Journal of Economics and Management Strategy, 24(3), 523–549. DOI

Esteves, R. B. (2014). Behavior-based price discrimination with retention offers. Information Economics and Policy, 27(1), 39–51. DOI

Esteves, R. B. (2014). Price Discrimination with Private and Imperfect Information. Scandinavian Journal of Economics, 116(3), 766–796. DOI

Esteves, R. B., & Reggiani, C. (2014). Elasticity of demand and behaviour-based price discrimination. International Journal of Industrial Organization, 32(1), 46–56. DOI

Esteves, R. B. (2010). Pricing with customer recognition. International Journal of Industrial Organization, 28(6), 669–681. DOI

Esteves, R. B. (2009). Customer poaching and advertising. Journal of Industrial Economics, 57(1), 112–146. DOI

Esteves, R. B. (2009). Price discrimination with partial information: Does it pay off? Economics Letters, 105(1), 28–31. DOI

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Desenvolvimento Sustentável e Transformação Digital

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Informação, Mercados e Estratégias

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Jogos e Comportamento Estratégico

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Regulação e Política da Concorrência

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Escola de Economia, Gestão e Ciência Política

Campus de Gualtar

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