Ignorar Comandos do Friso
Saltar para o conteúdo principal
EN PT
Rosa Branca Esteves
Doutoramento em Economia (Universidade de Oxford)
Departamento de Economia
 
  Professor Associado
  rbranca@eeg.uminho.pt
   253601932 , 253 604 584
Publicações selecionadas
Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination. Marketing Science, 35(4), 576–587. DOI
Esteves, R. B., & Vasconcelos, H. (2015). Price Discrimination under Customer Recognition and Mergers. Journal of Economics and Management Strategy, 24(3), 523–549. DOI
Esteves, R. B. (2010). Pricing with customer recognition. International Journal of Industrial Organization, 28(6), 669–681. DOI
Esteves, R. B. (2009). Customer poaching and advertising. Journal of Industrial Economics, 57(1), 112–146. DOI