Rosa-Branca Esteves (DPhil in Economics, Oxford; mum of 3 kids) is Associate Professor at the School of Economics and Management-University of Minho (EEG-UM). She is also the Head of the Economics Department and a Full Member of NIPE (Centre for Research in Economics and Management). At EEG-UM she teachs courses in Game Theory, Microeconomis and Industrial Organization. She has written several papers published in top field journals (some of them have been awarded). She has led numerous research projects funded by the Portuguese Science Foundation.
Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination. Marketing Science, 35(4), 576–587. DOI
Esteves, R. B., & Vasconcelos, H. (2015). Price Discrimination under Customer Recognition and Mergers. Journal of Economics and Management Strategy, 24(3), 523–549. DOI
Esteves, R. B. (2010). Pricing with customer recognition. International Journal of Industrial Organization, 28(6), 669–681. DOI
Esteves, R. B. (2009). Customer poaching and advertising. Journal of Industrial Economics, 57(1), 112–146. DOI