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Rosa Branca Esteves
Ph.D in Economics
(University of Oxford)
Department of Economics
Associate Professor
rbranca@eeg.uminho.pt
253601932
, 253 604 584
Campus de Gualtar - Edificio 8 - 1.9
ORCID
Personal webpage
Researcher ID
Publications
Teaching
Selected publications
Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination.
Marketing Science
,
35
(4), 576–587.
DOI
Esteves, R. B. (2014). Price Discrimination with Private and Imperfect Information.
Scandinavian Journal of Economics
,
116
(3), 766–796.
DOI
Esteves, R. B., & Reggiani, C. (2014). Elasticity of demand and behaviour-based price discrimination.
International Journal of Industrial Organization
,
32
(1), 46–56.
DOI
Esteves, R. B. (2009). Customer poaching and advertising.
Journal of Industrial Economics
,
57
(1), 112–146.
DOI
Esteves, R. B. (2009). Price discrimination with partial information: Does it pay off?
Economics Letters
,
105
(1), 28–31.
DOI
Other publications
Esteves, R. B., & Resende, J. (2019). Personalized pricing and advertising: Who are the winners?
International Journal of Industrial Organization
,
63
, 239–282.
DOI
Esteves, R. B., & Cerqueira, S. (2017). Behavior-based pricing under imperfectly informed consumers.
Information Economics and Policy
,
40
, 60–70.
DOI
Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination.
Marketing Science
,
35
(4), 576–587.
DOI
Esteves, R. B., & Vasconcelos, H. (2015). Price Discrimination under Customer Recognition and Mergers.
Journal of Economics and Management Strategy
,
24
(3), 523–549.
DOI
Esteves, R. B. (2014). Behavior-based price discrimination with retention offers.
Information Economics and Policy
,
27
(1), 39–51.
DOI
Esteves, R. B. (2014). Price Discrimination with Private and Imperfect Information.
Scandinavian Journal of Economics
,
116
(3), 766–796.
DOI
Esteves, R. B., & Reggiani, C. (2014). Elasticity of demand and behaviour-based price discrimination.
International Journal of Industrial Organization
,
32
(1), 46–56.
DOI
Esteves, R. B. (2010). Pricing with customer recognition.
International Journal of Industrial Organization
,
28
(6), 669–681.
DOI
Esteves, R. B. (2009). Customer poaching and advertising.
Journal of Industrial Economics
,
57
(1), 112–146.
DOI
Esteves, R. B. (2009). Price discrimination with partial information: Does it pay off?
Economics Letters
,
105
(1), 28–31.
DOI
+ publications
Calculus for Economics and Management
Bachelor
Information, Markets and Strategies
Master's
Games and Strategic Behaviour
Bachelor
Regulation and Competition Policy
Master's
