Skip Ribbon Commands
Skip to main content
Rosa Branca Esteves
Ph.D in Economics (University of Oxford)
Department of Economics
  Full Professor
   253601932 , 253 604 584
Rosa-Branca Esteves (DPhil in Economics, Oxford; mum of 3 kids) is Associate Professor at the School of Economics and Management-University of Minho (EEG-UM). She is also the Director of the PhD programa in Economics and a Full Member of NIPE (Centre for Research in Economics and Management). At EEG-UM she teachs courses in Game Theory, Microeconomis and Industrial Organization. She has written several papers published in top field journals (some of them have been awarded). She has led numerous research projects funded by the Portuguese Science Foundation.
Selected publications
Esteves, R. B. (2022). Can personalized pricing be a winning strategy in oligopolistic markets with heterogeneous demand customers? Yes, it can. International Journal of Industrial Organization, 85(102874). DOI
Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination. Marketing Science, 35(4), 576–587. DOI
Esteves, R. B., & Vasconcelos, H. (2015). Price Discrimination under Customer Recognition and Mergers. Journal of Economics and Management Strategy, 24(3), 523–549. DOI
Esteves, R. B. (2010). Pricing with customer recognition. International Journal of Industrial Organization, 28(6), 669–681. DOI
Esteves, R. B. (2009). Customer poaching and advertising. Journal of Industrial Economics, 57(1), 112–146. DOI
Sustainable Development and Digital Transformation
Mathmatical Economics
Information, Markets and Strategies
Games and Strategic Behaviour
Microeconomics II
Thesis Project
Topics in Advanced Industrial Economics