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Rosa Branca Esteves
Ph.D in Economics (University of Oxford)
Department of Economics
  Associate Professor
   253601932 , 253 604 584
Rosa-Branca Esteves (DPhil in Economics, Oxford; mum of 3 kids) is Associate Professor at the School of Economics and Management-University of Minho (EEG-UM). She is also the Head of the Economics Department and a Full Member of NIPE (Centre for Research in Economics and Management). At EEG-UM she teachs courses in Game Theory, Microeconomis and Industrial Organization. She has written several papers published in top field journals (some of them have been awarded). She has led numerous research projects funded by the Portuguese Science Foundation.
Selected publications
Esteves, R. B., & Resende, J. (2016). Competitive targeted advertising with price discrimination. Marketing Science, 35(4), 576–587. DOI
Esteves, R. B. (2014). Price Discrimination with Private and Imperfect Information. Scandinavian Journal of Economics, 116(3), 766–796. DOI
Esteves, R. B., & Reggiani, C. (2014). Elasticity of demand and behaviour-based price discrimination. International Journal of Industrial Organization, 32(1), 46–56. DOI
Esteves, R. B. (2009). Customer poaching and advertising. Journal of Industrial Economics, 57(1), 112–146. DOI
Esteves, R. B. (2009). Price discrimination with partial information: Does it pay off? Economics Letters, 105(1), 28–31. DOI
Calculus for Economics and Management
Sustainable Development and Digital Transformation
Information, Markets and Strategies
Games and Strategic Behaviour
Topics in Advanced Industrial Economics