Professora auxiliar do subgrupo disciplinar de Marketing e Estratégia do Departamento de Gestão. É membro da Comissão Científica do Doutoramento Ciências Empresariais e do Programa Doutoral em em Marketing e Estratégia. Leciona várias unidades curriculares de licenciatura, mestrado e doutoramento na área de marketing e estratégia internacional e comportamento do consumidor.
Marketing e estratégia internacional
comportamento do consumidor
online social networks
Publicações selecionadas
Soares, A. M., & Farhangmehr, M. (2015). Understanding patient satisfaction in a hospital emergency department. International Review on Public and Nonprofit Marketing, 12(1), 1–15. DOI
Soares, A. M., & Pinho, J. C. (2014). Advertising in Online Social Networks: the role of perceived enjoyment and social influence. Journal of Research in Interactive Marketing, 8(3), 245–263. DOI
Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. DOI
Nielsen, C. S., Soares, A. M., & MacHado, C. P. (2009). The cultural metaphor revisited: Exploring dimensions, complexities and paradoxes through the portuguese fado. International Journal of Cross Cultural Management, 9(3), 289–308. DOI
Soares, A., Farhangmehr, M., & Shoham, A. (2007). Hofstede’s dimensions of culture in international marketing studies. Journal of Business Research, 60(3), 277–284. DOI
Outras publicações
Elmashhara, M. G., & Soares, A. M. Entertain Me, I’ll Stay Longer! The Influence of Types of Entertainment on Mall Shoppers' Emotions and Behavior. Journal of Consumer Marketing. DOI
Elmashhara, M., & Soares, A. (2019). The impact of entertainment and social interaction with salespeople on mall shopper satisfaction. International Journal of Retail and Distribution Management, 47(2), 94–110. DOI
Monteiro, A., Soares, A. M., & Rua, O. L. (2019). Linking intangible resources and entrepreneurial orientation to export performance:The mediating effect of dynamic capabilities. Journal of Innovation and Knowledge, 4(3), 179–187. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Vaz, J., Soares, A. M., Pinho, J. C., & Silva, S. (2019). Proposing an Integrative Model for Reshoring Antecedents . In A. Moreira & P. Silva (Eds.), Handbook of Research on Corporate Restructuring and Globalization (pp. 193–212). IGI-Global. DOI
Pinho, J. C. M., Martins, L., & Soares, A. M. (2018). Small businesses’ internationalization: International readiness in the context of Asian countries. Asia-Pacific Journal of Business Administration, 10(1), 50–63. DOI
Soares, A. M. (2018). Revisiting cultures’ consequences in international marketing studies. Journal of Global Scholars of Marketing Science, 28(2), 214–220. DOI
Monteiro, A. P., Soares, A. M., & Rua, O. L. (2017). Linking intangible resources and export performance: The role of entrepreneurial orientation and dynamic capabilities. Baltic Journal of Management, 12(3), 329–347. DOI
Monteiro, A., Soares, A. M., & Rua, O. L. (2017). Entrepreneurial orientation and export performance: the mediating effect of organisational resources and dynamic capabilities. Journal of International Business and Entrepreneurship Development, 10(1), 3–20. DOI
Morais, I., & Soares, A. (2016). Impacto do Marketing Interno sobre a Orientação para o Mercado em Empresas Brasileiras. Revista De Administração Contemporânea, 20(2), 197–215. DOI
Oliveira, D. B., & Soares, A. M. (2016). Studying abroad: developing a model for the decision process of international students. Journal of Higher Education Policy and Management, 38(2), 126–139. DOI
Pinho, J. C. M. R., & Soares, A. M. (2015). Response to advertising on online social networks: The role of social capital. International Journal of Consumer Studies, 39(3), 239–248. DOI
Soares, A. M., & Farhangmehr, M. (2015). Understanding patient satisfaction in a hospital emergency department. International Review on Public and Nonprofit Marketing, 12(1), 1–15. DOI
Soares, A., & Simões, C. (2015). Applying to Higher Education: The Role of Information Sources. In C. L. Campbell (Ed.), Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 312–317). L. A.: Springer International Publishing. DOI
Alves, A., & Soares, A. M. (2014). L’introduction des avatars comme facteur de sociabilité sur les sites de E-Commerce: Perspectives pour les petits détaillants. Revue Française Du Marketing, 249(4/5), 65–78. DOI
Soares, A. M., & Pinho, J. C. (2014). Advertising in Online Social Networks: the role of perceived enjoyment and social influence. Journal of Research in Interactive Marketing, 8(3), 245–263. DOI
Alves, A., & Soares, A. (2013). Evaluating the use of avatars in e-commerce. Revista Portuguesa De Marketing, 16(31), 37–52. DOI
Ferreira, M., Eiriz, V., & Soares, A. M. (2013). The impact of market related factors on the entry mode of small and medium enterprises. Journal of Transnational Management, 18(4), 273–291. DOI
Monteiro, A. P., Soares, A. M., & Rua, O. L. (2013). Desempenho das Exportações: Influência dos Recursos Intangíveis, Capacidades Dinâmicas e Orientação Empreendedora. Revista Iberoamericana De Estratégia, 12(3), 12–36. DOI
Soares, A. M., Pinho, J. C. M. R., & Nobre, H. (2012). From Social to Marketing Interactions: The Role of Social Networks. Journal of Transnational Management, 17(1), 45–62. DOI
Pinho, J. C. M. R., & Soares, A. M. (2011). Examining the technology acceptance model in the adoption of social networks. Journal of Research in Interactive Marketing, 5(2), 116–129. DOI
Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. DOI
Nielsen, C. S., Soares, A. M., & MacHado, C. P. (2009). The cultural metaphor revisited: Exploring dimensions, complexities and paradoxes through the portuguese fado. International Journal of Cross Cultural Management, 9(3), 289–308. DOI
Soares, A., Farhangmehr, M., & Shoham, A. (2007). Hofstede’s dimensions of culture in international marketing studies. Journal of Business Research, 60(3), 277–284. DOI
Estratégia e Marketing Internacional
Mestrado
Estratégia Empresarial
Mestrado
Internacionalização e Marketing Global
Doutoramento
Introdução ao Marketing
Licenciatura
Marketing e Gestão Internacional do Negócio da Moda
Mestrado
Marketing Internacional
Licenciatura
Marketing Público e Social
Mestrado
