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Ana Maria Soares
Ph.D in Business Administration (University of Minho)
Department of Management
  Assistant Professor
   253604558 , 253604550
Assistant Professor of Marketing and Strategic Management at the School of Economics and Management. She is member of the Scientific Committee of the Doctoral programme in Marketing and Strategy and in Business Administration. She teaches several graduate, post-graduate and doctoral courses in international marketing and strategy and consumer behavior.
International marketing and strategy
consumer behavior
online social networks
Selected publications
Soares, A. M., & Farhangmehr, M. (2015). Understanding patient satisfaction in a hospital emergency department. International Review on Public and Nonprofit Marketing, 12(1), 1–15. DOI
Soares, A. M., & Pinho, J. C. (2014). Advertising in Online Social Networks: the role of perceived enjoyment and social influence. Journal of Research in Interactive Marketing, 8(3), 245–263. DOI
Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. DOI
Nielsen, C. S., Soares, A. M., & MacHado, C. P. (2009). The cultural metaphor revisited: Exploring dimensions, complexities and paradoxes through the portuguese fado. International Journal of Cross Cultural Management, 9(3), 289–308. DOI
Soares, A., Farhangmehr, M., & Shoham, A. (2007). Hofstede’s dimensions of culture in international marketing studies. Journal of Business Research, 60(3), 277–284. DOI
Strategy and International Marketing
Corporate Strategy
Internationalisation and Global Marketing
Introduction to Marketing
International Marketing and Management of the Fashion Business
International Marketing
Public and Social Marketing