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Cláudia Simões
Doutoramento em Estudos Industriais e Empresariais (Universidade de Warwick)
Departamento de Gestão
 
  Professor Catedrático
  csimoes@eeg.uminho.pt
   253604562 , 253604550
Publicações selecionadas
Lages, C. R., Piercy, N. F., Malhotra, N., & Simões, C. (2020). Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. The International Journal of Human Resource Management, 31(21), 2737–2760. DOI
Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI
Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9), 1782–1807. DOI
Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI
Simões, C., & Sebastiani, R. (2017). The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry. Business Ethics Quarterly, 27(3), 423–453. DOI
Gestão e Marketing do Serviço
Mestrado
Marketing de Serviços
Doutoramento
Projecto de Tese
Doutoramento