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Cláudia Simões
Ph.D in Industrial and Business Studies (University of Warwick)
Department of Management
 
  Full Professor
  csimoes@eeg.uminho.pt
   253604562 , 253604550
Selected publications
Lages, C. R., Piercy, N. F., Malhotra, N., & Simões, C. Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. The International Journal of Human Resource Management, 1–24. DOI
Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI
Sarmento, M., & Simões, C. (2019). Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing, 53(9), 1782–1807. DOI
Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI
Simões, C., & Sebastiani, R. (2017). The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry. Business Ethics Quarterly, 27(3), 423–453. DOI
New Products Strategy and Marketing
Bachelor
Marketing Management and Management Ethics
Master's
Brand and Product Management
Bachelor
Marketing
Bachelor
Cultural marketing
Master's
Services Marketing
Doctorate
Tourism Marketing
Bachelor
Marketing Principles
Master's
Thesis Project
Doctorate
Marketing Project
Bachelor