Cláudia Simões

Ph.D in Industrial and Business Studies (University of Warwick)

Department of Management

Associate Professor with Habilitation

csimoes@eeg.uminho.pt

253604562 , 253604550

Campus de Gualtar - Edificio 8 - 2.25

ORCID

Publications
Teaching

Selected publications

Lages, C. R., Piercy, N. F., Malhotra, N., & Simões, C. Understanding the mechanisms of the relationship between shared values and service delivery performance of frontline employees. The International Journal of Human Resource Management, 1–24. DOI

Sarmento, M., & Simões, C. Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing. DOI

Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI

Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI

Simões, C., & Sebastiani, R. (2017). The Nature of the Relationship between Corporate Identity and Corporate Sustainability: Evidence from the Retail Industry. Business Ethics Quarterly, 27(3), 423–453. DOI

Other publications

Sarmento, M., & Simões, C. Trade fairs as engagement platforms: the interplay between physical and virtual touch points. European Journal of Marketing. DOI

Nobre, H., & Simões, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328–338. DOI

Sarmento, M., & Simões, C. (2018). The evolving role of trade fairs in business: A systematic literature review and a research agenda. Industrial Marketing Management, 73, 154–170. DOI

Sousa, B., Casais, B., Malheiro, A., & Simões, C. (2017). A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. Revista De Turismo e Desenvolvimento, (27/28), 789–800. DOI

Sarmento, M. L., Farhangmehr, M., & Simões, C. (2015). A relationship marketing perspective to trade fairs: Insights from participants. Journal of Business and Industrial Marketing, 30(5), 584–593. DOI

Sarmento, M., Farhangmehr, M., & Simões, C. (2015). Participating in Business-to-Business Trade Fairs: Does the Buying Function Matter? Journal of Convention and Event Tourism, 16(4), 273–297. DOI

Sarmento, M., Simões, C., & Farhangmehr, M. (2015). Applying a relationship marketing perspective to B2B trade fairs: The role of socialization episodes. Industrial Marketing Management, 44, 131–141. DOI

Soares, A., & Simões, C. (2015). Applying to Higher Education: The Role of Information Sources. In C. L. Campbell (Ed.), Marketing in Transition: Scarcity, Globalism, & Sustainability (pp. 312–317). L. A.: Springer International Publishing. DOI

Dibb, S., Simões, C., & Wensley, R. (2014). Establishing the scope of marketing practice: Insights from practitioners. European Journal of Marketing, 48(1), 380–404. DOI

Sarmento, M., Simões, C. M. N., & Farhangmehr, M. (2014). B2B interactions at trade fairs and relationship quality: A conceptual approach. Advances in Business Marketing and Purchasing, 21, 167–189. DOI

Sarmento, M., Simões, C., & Farhangmehr, M. (2014). B2B Interactions at Trade Fairs and Relationship Quality: A Conceptual Approach. In A. G. Woodside, H. M. Pattinson, & R. Marshall (Eds.), Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Primeira., Vol. 21, pp. 167–189). UK: Emerald. DOI

Lages, C. R., Simões, C. M. N., Fisk, R. P., & Kunz, W. H. (2013). Knowledge dissemination in the global service marketing community. Managing Service Quality, 23(4), 272–290. DOI

da Silveira, C., Lages, C., & Simões, C. (2013). Reconceptualizing brand identity in a dynamic environment. Journal of Business Research, 66(1), 28–36. DOI

Perin, M. G., Sampaio, C. H., Simões, C. M. N., & de Pólvora, R. P. (2012). Modeling antecedents of student loyalty in higher education. Journal of Marketing for Higher Education, 22(1), 101–116. DOI

Sampaio, C. H., Perin, M. G., Simões, C. M. N., & Kleinowski, H. (2012). Students' trust, value and loyalty: Evidence from higher education in Brazil. Journal of Marketing for Higher Education, 22(1), 83–100. DOI

Simões, C., & Mason, K. J. (2012). Informing a new business-to-business relationship: Corporate identity and the emergence of a relationship identity. European Journal of Marketing, 46(5), 684–711. DOI

Sampaio, C. H., Simões, C., Perin, M. G., & Almeida, A. (2011). Marketing metrics: Insights from Brazilian managers. Industrial Marketing Management, 40(1), 8–16. DOI

Simões, C. M. N., & Soares, A. M. (2010). Applying to higher education: Information sources and choice factors. Studies in Higher Education, 35(4), 371–389. DOI

Sousa, B., & Simões, C. (2010). Comportamento e Perfil do Consumidor de Turismo de Nichos. Tékhne - Review of Applied Management Studies, VIII(14), 137–146. DOI

Simões, C. (2008). Establishing Main Vectors for Urban Product Positioning. Revista De Turismo e Desenvolvimento, 9, 78–90. DOI

Melewar, T. C., Bassett, K., & Simões, C. (2006). The role of communication and visual identity in modern organisations. Corporate Communications, 11(2), 138–147. DOI

Parente, L., Simões, C., & Pinho, J. C. (2006). A Qualidade do serviço no sector da restauração colectiva: Adaptação de um instrumento de medida. Revista Portuguesa De Marketing, 18(1), 11–21. DOI

Pereira, V., Bessa, F., & Simões, C. (2005). O turismo religioso em Braga: Diagnóstico e impacto nos sectores do alojamento e da restauração. Xeográfica - Revista De Xeografia, Território e Medio Ambiente, 5, 127–146. DOI

Simões, C., Dibb, S., & Fisk, R. P. (2005). Managing corporate identity: An internal perspective. Journal of the Academy of Marketing Science, 33(2), 153–168. DOI

Farhangmehr, M., & Simões, C. (1999). Factors affecting hotel industry development in Portugal. Journal of Hospitality Marketing and Management, 6(1), 23–46. DOI

+ publications

New Products Strategy and Marketing

Bachelor

Marketing Management and Management Ethics

Master's

Brand and Product Management

Bachelor

Marketing

Bachelor

Cultural marketing

Master's

Services Marketing

Doctorate

Tourism Marketing

Bachelor

Marketing Principles

Master's

Thesis Project

Doctorate

Marketing Project

Bachelor

Useful links

School of Economics and Management

Campus de Gualtar

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