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Cristiana Lages
Department of Management
  Associate Professor with Habilitation
   253604550 , 253604510
Cristiana R. Lages is Associate Professor with Habilitation at University of Minho. Previously, she was the Associate Director of the Service Management Lab and a researcher financed by Foundation for Science and Technology (Portugal) at CEGE, Universidade Católica Portuguesa, Portugal.

In the UK, Cristiana was Senior Research Manager at Elsevier (Oxford), Associate Professor at Henley Business School, University of Reading as well as Senior Lecturer in the faculty of Loughborough University School of Business and Economics and a Lecturer at Leeds University Business School. Cristiana has held visiting positions at National University of Singapore, Boston College, University of Cambridge, Nottingham University Business School China, Hanken School of Economics, among others. She holds a PhD from the University of Warwick, UK.

Cristiana has published papers in prestigious international journals, such as the Journal of Service Research, Journal of Business Research, Journal of International Marketing, European Journal of Marketing, International Marketing Review, International Journal of Human Resource Management, reaching over 2200 citations.
Selected publications
Kadić-Maglajlić, S., Lages, C. R., & Temerak, M. S. (2024). Dual perspective on the role of xenophobia in service sabotage. Tourism Management, 101(104831). DOI
Jong, A., J.L.Schepers, J., R.Lages, C., & Kadić-Maglajlić, S. (2021). The role of the service manager’s perceived career success in frontline employees’ learning processes and service improvement. Journal of Business Research, 134, 601–617. DOI
Perez-Vega, R., Kaartemo, V., Lages, C. R., Razavi, N. B., & Männistö, J. (2021). Reshaping the contexts of online customer engagement behavior via artificial intelligence: A conceptual framework. Journal of Business Research, 129, 902–910. DOI
Clark, M. K., Lages, C. R., & Hollebeek, L. D. (2020). Friend or foe? Customer engagement's value-based effects on fellow customers and the firm. Journal of Business Research, 121, 549–556. DOI
Mostafa, R. B., Lages, C. R., Shabbir, H. A., & Thwaites, D. (2015). Corporate Image: A Service Recovery Perspective. Journal of Service Research, 18(4), 468–483. DOI
Fundamentals of Marketing Research
Service Marketing and Management
Introduction to Marketing
Services and relationship marketing