Skip Ribbon Commands
Skip to main content
PT EN
Ana Maria Soares
Ph.D in Business Administration (University of Minho)
Department of Management
 
  Associate Professor
  amsoares@eeg.uminho.pt
   253604558 , 253604550
Assistant Professor of Marketing and Strategic Management at the School of Economics and Management. She is member of the Scientific Committee of the Doctoral programme in Marketing and Strategy and in Business Administration. She teaches several graduate, post-graduate and doctoral courses in international marketing and strategy and consumer behavior.
International marketing and strategy
consumer behavior
online social networks
Selected publications
Kheireddine, B. J., Soares, A. M., & Rodrigues, R. G. Understanding (in)tolerance between hosts and refugees in Lebanon. Journal of Refugee Studies. DOI
Rebouças, R., & Soares, A. M. Voluntary simplicity: A literature review and research agenda. International Journal of Consumer Studies. DOI
Elmashhara, M. G., & Soares, A. M. (2020). Entertain Me, I’ll Stay Longer! The Influence of Types of Entertainment on Mall Shoppers' Emotions and Behavior. Journal of Consumer Marketing, 37(1), 87–98. DOI
Elmashhara, M., & Soares, A. (2019). The impact of entertainment and social interaction with salespeople on mall shopper satisfaction. International Journal of Retail and Distribution Management, 47(2), 94–110. DOI
Soares, A. M. (2018). Revisiting cultures’ consequences in international marketing studies. Journal of Global Scholars of Marketing Science, 28(2), 214–220. DOI
Consumer Behaviour
Bachelor
Strategy and International Marketing
Master's
Corporate Strategy
Master's
Internationalisation and Global Marketing
Doctorate
Introduction to Marketing
Bachelor
Marketing
Bachelor
International Marketing
Bachelor