PhD in Management and Business Studies - specialization in Marketing and Strategy, Master of Science in Marketing, Post-Degree in Health Communication and Bachelor in Journalism and Communication Sciences.
Social Marketing
Digital Marketing
Advertising
Marketing Communications
Selected publications
Casais, B., & Monteiro, P. (2019). Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto. Place Branding and Public Diplomacy, 15(4), 229–237. DOI
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Casais, B., & Proença, J. F. (2018). Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries. Journal of Social Marketing, 8(4), 397–420. DOI
Casais, B., & Santos, S. (2018). Corporate propensity for long-term donations to non-profit organisations: An exploratory study in Portugal. Social Sciences, 8(1). DOI
Gomes, R. F., & Casais, B. (2018). Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. International Review on Public and Nonprofit Marketing, 15(4), 591–607. DOI
Other publications
Oliveira, B., & Casais, B. The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology. DOI
Boulhosa, I., & Casais, B. (2019). Motivations for Tourism Shopping in Department Stores: an Exploratory Research about Tourists’ Profiles Visiting El Corte Inglés Gaia. European Journal of Tourism, Hospitality and Recreation, 9(1), 18–26. DOI
Casais, B., & Monteiro, P. (2019). Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto. Place Branding and Public Diplomacy, 15(4), 229–237. DOI
Casais, B., Ferreira, M. R., & Proença, J. F. (2019). Reducing tax evasion: the case of electronic invoicing in Portugal. In G. D. M. Debora Basil & M. Basil (Eds.), Social Marketing in Action: Cases from Around the World (pp. 175–185 ). Springer. DOI
Casais, B., Proença, J. F., & Barros, H. (2019). Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal. In M. Galán-Ladero & H. Alves (Eds.), Case Studies on Social Marketing (pp. 85–100). Springer. DOI
Kindl, E.-M., & Casais, B. (2019). Motivations and perceived opportunities for partnerships among international business consultancy firms. Review of International Business and Strategy, 29(4), 315–328. DOI
Oliveira, B., & Casais, B. (2019). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology, 10(1), 2–14. DOI
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Balasyan, I., & Casais, B. (2018). Keeping Exclusivity in an e-Commerce Environment: the Case of Farfetch.com and the Market of Luxury Clothes. International Journal of Marketing, Communication and New Media, (4), 6–27. DOI
Casais, B., & Proença, J. F. (2018). Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries. Journal of Social Marketing, 8(4), 397–420. DOI
Casais, B., & Santos, S. (2018). Corporate propensity for long-term donations to non-profit organisations: An exploratory study in Portugal. Social Sciences, 8(1). DOI
Gomes, R. F., & Casais, B. (2018). Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media. International Review on Public and Nonprofit Marketing, 15(4), 591–607. DOI
Igreja, C., Teixeira, A., & Casais, B. (2017). Relacionamentos na qualidade percebida do ensino superior politécnico: um estudo exploratório. European Journal of Applied Business and Management, Special Issue, 263–282. DOI
Sousa, B., Casais, B., & Pina, G. (2017). A influência da marca territorial na predisposição do consumidor turístico: O caso Cabo Verde. European Journal of Applied Business and Management, Special Issue, 324–335. DOI
Sousa, B., Casais, B., Malheiro, A., & Simões, C. (2017). A experiência e o marketing turístico em contextos religiosos e de peregrinação: o caso ilustrativo dos Caminhos de Santiago. Revista De Turismo e Desenvolvimento, (27/28), 789–800. DOI
Casais, B., & Proença, J. F. (2015). A Model to Classify Television Social Advertisements According to Their Use of Positive Appeals. In I. Banks & S. Okazaki (Eds.), Advances in Advertising Research (Vol. Vol. V, pp. 15–27). wiesbaden: Springer. DOI
Casais, B., & Proença, J. F. (2015). Communicating the Prevention of A Stigmatised Disease: a Macromarketing Perspective. Journal of Macromarketing, 35(1), 125–150. DOI
Casais, B., & Proença, J. F. (2015). The Gap between Theory and Practice in Social Marketing: A Research about the use of Positive and Negative Appeals in European Television Advertising Preventing HIV/AIDS. Journal of Macromarketing, 35(1), 137–138. DOI
Casais, B., & Proença, J. F. (2012). Inhibitions and Implications Associated With Celebrity Participation in Health-Related Social Marketing: An Exploratory Research Focused on HIV Prevention in Portugal. Health Marketing Quarterly, 29(3), 206–222. DOI
Casais, B., & Proença, J. F. (2011). The Use of Positive and Negative Emotional Appeals in Health-Related Social Marketing: a historical research approach focused on HIV prevention through short films in the European Union. Journal of Macromarketing, 4(31), 417–428. DOI
Casais, B., & Proença, J. F. (2010). Abstracts from the 2010 Conference of the Macromarketing Society. Journal of Macromarketing, 4(30), 409. DOI
Integrated Marketing Communication
Bachelor
New Products Strategy and Marketing
Bachelor
Service Marketing and Management
Master's
Digital Marketing
Bachelor
Digital Marketing and e-Business
Master's
Strategic Marketing
Bachelor
Marketing Project
Bachelor
