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Beatriz Casais
Ph.D in Business Administration - Specialization in Marketing and Strategy (University of Porto)
Department of Management
 
  Assistant Professor
  bcasais@eeg.uminho.pt
   253604550 , 253604550
PhD in Management and Business Studies - specialization in Marketing and Strategy, Master of Science in Marketing, Post-Degree in Health Communication and Bachelor in Journalism and Communication Sciences.
Public
Social and Nonprofit Marketing
Digital Marketing
e-Commerce and e-Marketplaces
Advertising
Marketing Communications and Reputation Management
Place Branding and Public Diplomacy
Selected publications
Casais, B., Fernandes, J., & Sarmento, M. (2020). Tourism Innovation through Relationship Marketing and Value Co-Creation: a study on peer-to-peer online platforms for sharing accommodation. Journal of Hospitality and Tourism Management, 42, 51–57. DOI
Casais, B., & Monteiro, P. (2019). Residents’ involvement in city brand co-creation and their perceptions of city brand identity: a case study in Porto. Place Branding and Public Diplomacy, 15(4), 229–237. DOI
Oliveira, B., & Casais, B. (2019). The importance of user-generated photos in restaurant selection. Journal of Hospitality and Tourism Technology, 10(1), 2–14. DOI
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Casais, B., & Proença, J. F. (2018). Social advertisements for public health and epidemic dynamics: A study based on HIV/AIDS prevention television advertisements in four European countries. Journal of Social Marketing, 8(4), 397–420. DOI
Integrated Marketing Communication
Bachelor
New Products Strategy and Marketing
Bachelor
Service Marketing and Management
Master's
Digital Marketing
Bachelor
Digital Marketing and e-Business
Master's
Strategic Marketing
Bachelor
Marketing Project
Bachelor