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Joaquim Silva
Ph.D in Marketing and Strategy (University of Minho)
Department of Management
  Assistant Professor
   253604510 ext.601923 , 253604550
I am an Assistant Professor and a researcher in the Management Department at the University of Minho. I am currently the course director of the BSc degree in Marketing. I have a PhD in Marketing and Strategy (University of Minho, 2014; thesis title "Practices of co-creating value in the consumption of a tangible offer supported by intangible resources: The customer's perspective"); MSc in Business Administration with specialization in Marketing and Strategy (University of Minho, 1999); BSc in Organizational Sociology by the University of Minho (1994). I am a co-author of scientific articles published in the Journal of Brand Management, International Journal of Entrepreneurial Behavior & Research, Journal of Business Economics and Management, British Journal of Educational Technology, Journal of Retailing and Consumer Services. I am an integrated researcher in CICS.NOVA - Interdisciplinary Center for Social Sciences. I am also a member of the Centro para a Inovação e o Desenvolvimento do Ensino e da Aprendizagem da Universidade do Minho (IDEA-UMinho).
I have had collaborations with several companies and entities such as Bosch Car Multimedia, Braga, ActivoBank, Spark Agency, ANJE, Institute of Science and Innovation for Bio-Sustainability (IB-S).
Value Co-creation; Customer Experience; Circular Economy; Sharing Economy; Urban Mobility.
Selected publications
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Sousa, B. M., & Silva, J. (2015). The brand management: a perspective applied in the context of sports media. International Journal of Marketing, Communication and New Media, 3(4), 118–133. DOI
Carvalho, A., Areal, N., & Silva, J. (2011). Students perceptions of Blackboard and Moodle in a Portuguese university. British Journal of Educational Technology, 42(5), 824–841. DOI
Farhangmehr, M., Marques, S., & Silva, J. (2001). Hypermarkets versus traditional retail stores – consumers' and retailers' perspectives in Braga: a case study. Journal of Retailing and Consumer Services, 8, 189–198. DOI
Farhangmehr, M., Marques, S. H., & Silva, J. C. L. F. (2000). Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal. Journal of Retailing and Consumer Services, 7(4), 197–206. DOI
Business Case
Fundamentals of Marketing Research
Marketing Management
Brand and Product Management
Strategic Management
Applied Marketing Research
Marketing Project