Member of the Department of Management since 1996. Made his doctoral thesis in the area of value co-creation. He the director of the bachelor in Marketing. and member of the Centre IDEA-UMinho. He collaborates with multiple companies and entities as ActivoBank, Spark Agency, ANJE, Institute of Science and Innovation for Bio-Sustainability (IB-S), ESPROMINHO. He was a member of the 31st EMAC Annual Conference 2002 held in Braga.
Value Co-creation; Customer Experience; Circular Economy; Sharing Economy.
Selected publications
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Sousa, B. M., & Silva, J. (2015). The brand management: a perspective applied in the context of sports media. International Journal of Marketing, Communication and New Media, 3(4), 118–133. DOI
Carvalho, A., Areal, N., & Silva, J. (2011). Students perceptions of Blackboard and Moodle in a Portuguese university. British Journal of Educational Technology, 42(5), 824–841. DOI
Farhangmehr, M., Marques, S., & Silva, J. (2001). Hypermarkets versus traditional retail stores – consumers' and retailers' perspectives in Braga: a case study. Journal of Retailing and Consumer Services, 8, 189–198. DOI
Farhangmehr, M., Marques, S. H., & Silva, J. C. L. F. (2000). Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal. Journal of Retailing and Consumer Services, 7(4), 197–206. DOI
Other publications
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Sá, E., Casais, B., & Silva, J. (2019). Local development through rural entrepreneurship, from the Triple Helix perspective: The case of a peripheral region in northern Portugal. International Journal of Entrepreneurial Behaviour and Research, 25(4), 698–716. DOI
Sousa, B. M., & Silva, J. (2015). The brand management: a perspective applied in the context of sports media. International Journal of Marketing, Communication and New Media, 3(4), 118–133. DOI
Carvalho, A., Areal, N., & Silva, J. (2011). Students perceptions of Blackboard and Moodle in a Portuguese university. British Journal of Educational Technology, 42(5), 824–841. DOI
Farhangmehr, M., Marques, S., & Silva, J. (2001). Hypermarkets versus traditional retail stores – consumers' and retailers' perspectives in Braga: a case study. Journal of Retailing and Consumer Services, 8, 189–198. DOI
Farhangmehr, M., Marques, S. H., & Silva, J. C. L. F. (2000). Consumer and retailer perceptions of hypermarkets and traditional retail stores in Portugal. Journal of Retailing and Consumer Services, 7(4), 197–206. DOI
Integrated Marketing Communication
Bachelor
Fundamentals of Marketing Research
Bachelor
Sales Management
Bachelor
Digital Marketing
Bachelor
Digital Marketing and e-Business
Master's
Research Methodology and Transferable Skills
Master's
Marketing Project
Bachelor
