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Elisabete Sá
Ph.D in Marketing and Strategy (University of Minho)
Department of Management
  Associate Professor
   253601937 , 253604550
Elisabete Sá is Assistant Professor at the department of Management of the School of Economics and Management at the University of Minho since 2002. She is PhD in Marketing and Strategy and holds a master degree in Management. Elisabete Sá also develops various activities in the business world. Presently she is scientific mentor of academic spin offs, nascent ventures within University of Minho. She is also involved in marketing and management consultancy activities, particularly targeting technology-based new ventures. Elisabete Sá is also involved in consultancy projects for bigger organizations, such as IB-S (Instituto de Ciência e Inovação para a Bio-Sustentabilidade); P-Bio (Associação Portuguesa de Bioindústrias) and EDP.
Entrepreneurial Marketin
Selected publications
Elmashhara, M. G., Silva, J., Sá, E., Carvalho, A., & Rezazadeh, A. (2022). Factors influencing user behaviour in micromobility sharing systems: A systematic literature review and research directions. Travel Behaviour and Society, 27, 1–25. DOI
Silva, A., Sá, E., Silva, J., & Pinho, J. C. (2021). Dance is for all: A social marketing intervention with children and adolescents to reduce prejudice towards boys who dance. International Journal of Environmental Research and Public Health, 18(13), 6861. DOI
Silva, J., Sá, E. S., Escadas, M., & Carvalho, J. (2021). The influence of ambient scent on the passengers’ experience, emotions and behavioral intentions: An experimental study in a Public Bus service. Transport Policy, 106, 88–98. DOI
Silva, J., Pinho, J. C., Soares, A., & Sá, E. (2019). Antecedents of online purchase intention and behaviour: Uncovering unobserved heterogeneity. Journal of Business Economics and Management, 20(1), 131–148. DOI
Sá, E. S., & Pinho, J. C. M. R. (2019). Effect of entrepreneurial framework conditions on R&D transfer to new and growing firms: The case of European Union innovation-driven countries. Technological Forecasting and Social Change, 141, 47–58. DOI
Advanced Marketing Studies
Introduction to Entrepreneurship
Principles of Entrepreneurship
Marketing Project