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Bachelor in Marketing
​​​​​

​​​​This programme aims at training qualified and knowledgeable professionals in the fields of Public Management and Public Policies and who may hold skills and competencies to respond to the ever growing complicated challenges of modern Public Management. It bridges a solid theoretical awareness and practical training deemed utterly important for the performance of management functions in the Public Administration, public companies, public associations and private companies. This programme relies upon a high standard faculty who resorts to innovative teaching methodologies. These favour and boost the acquisition of skills, ethical training, and a critical spirit. Its curriculum was designed to render graduates keen to accommodate and adapt to the challenges posed by organisations.​​

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Note: ​

AIn addition to obtaining a positive grade in the project component, the conclusion of the Curricular Unit (UC) "Project" implies cumulatively, the verification of the following requirements:
(1) compliance with 3 ECTS in the EEGenerating Skills programme;
(2) compliance with the Data Analysis Requirement;
(3) compliance with the Internationalisation Requirement.


2024/2025

General

Academic degree:
  • Bachelor (Bologna 1st cycle degree)
ECTS:
180
Duration:
6 curricular semesters
Regime:
Daytime
Place:
Gualtar Campus, Braga (UM)
Main Scientific area:
  • Management

Contacts

    School of Economics and Management
    Campus de Gualtar
    4710 - 057 Braga
    Tel: +351 253604510 Fax: +351 253601380
    E-Mail: pedagogico@eeg.uminho.pt
    URL: http://www.eeg.uminho.pt

Access to higher education

This course provides the technical and scientific capacity to access the courses of the second cycle (Master)

Access

75

Vacancies

0

Minimum

Access forms

The access to this Cycle of Studies can be done through the following ways:
- Application for National Access to Higher Education Admissions;
- Application for Special Access to Higher Education Admissions;
- Application for Local Access to Higher Education Admissions;
- Application for Special Access to Higher Education Admissions;
- Application for Access to Higher Education Admissions through Re-Entry, Change and Transfer of Course.

Formal requirements

Entrance Testing 

04 Economics
or
17 Mathematics Applied to Social Sciences
or
18 Portuguese 

This information must be verified on
http://www.dges.gov.pt/guias/detcursopi.asp?codc=9205&code=1000

Aditional Information

Study Plan

Regime Curricular Unit Scientific Area ECTS
Year 1 60
S1 Consumer Psychology Psi 6
S1 Introduction to Management G 6
S1 Marketing G 6
S1 Mathematics for Management M 6
S1 Principles of Microeconomics E 6
S2 Applied Statistics for Management G 6
S2 Consumer Law D 6
S2 Introduction to Financial Management G 6
S2 Principles of Macroeconomics E 6
S2 Strategic Marketing G 6
Year 2 60
S1 Brand and Product Management G 6
S1 Consumer Behaviour G 6
S1 Financial Accounting I G 6
S1 Fundamentals of Marketing Research G 6
S1 Marketing Ethics and Corporate Social Responsibility G 6
S2 Management Accounting I G 6
S2 Applied Marketing Research G 6
S2 Integrated Marketing Communication G 6
S2 Marketing Information Systems TSI 6
S2 Services and Relationship Marketing G 6
Year 3 60
S1 Digital Marketing G 6
S1 Distribution Channels and Salesforce Management G 6
S1 International Marketing G 6
S1 Logistics G 6
S1 Principles of Entrepreneurship G 6
S2 Marketing Project G 13
S2 Strategic Management G 6
S2 Opção 6
Brand Law D 6
Customer Analytics G 6
Global Economics E 6
Human Resource Management G 6
Knowledge and Innovation Management G 6
Labour Law D 6
Political and Electoral Communication Marketing CPRI 6
Politics and Social Economy E 6
Surveys and Opinion Polls CPRI 6
Tourism Marketing G 6
S2 Opção UMinho 5
Bioethics ECS 6
Collaboration for a Sustainable Development in the Digitalization Era EGI 6
Education and Interpersonal Development in the University Context CEd 6
Environment and Energy ENG 6
Fundamentals and Practices of First Aid ENF 6
Galician Language and Culture LLC 6
Governance and Public Private Partnerships CA 6
Green Buildings ENG 6
International Courts D 6
Introduction to the German Language and Culture ELG 6
Introduction to the Spanish Language and Culture ELG 6
Mathematics Behind Things M 6
Occupational Safety and Health EH 6
Photographic Literacy from Physics to Message Fis 6
Political Issues in the History of the Present Time H 6
Preparing Generation Z Beyond Technologies ENG 6
Psychology of Aging and Communication Psi 6
Reading and Writing for Academic Production and Knowledge LEP 6
Scientific Research Methodologies IDP 6
Social Skills and Employability Psi 6
Sport and Health EF 6

Assessment/Accreditation

A3ES Accreditation status:
Accredited
Resolution publication date:
30-04-2020
A3ES deliberation:
https://www.a3es.pt/pt/resultados-acreditacao/marketing-69
A3ES submited report:
 download pdf file
Registry number at Ministry:
R/A-Ef 3503/2011/AL02
Registry Date:
10-09-2020
Accreditation validity:
30-07-2025