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 Bachelor in Marketing


​​​​This programme aims at training qualified and knowledgeable professionals in the fields of Public Management and Public Policies and who may hold skills and competencies to respond to the ever growing complicated challenges of modern Public Management. It bridges a solid theoretical awareness and practical training deemed utterly important for the performance of management functions in the Public Administration, public companies, public associations and private companies. This programme relies upon a high standard faculty who resorts to innovative teaching methodologies. These favour and boost the acquisition of skills, ethical training, and a critical spirit. Its curriculum was designed to render graduates keen to accommodate and adapt to the challenges posed by organisations.​​

Note​: ​

In the lective year 2020/21, the 1st year will be offered in the daytime hours.​

New Study Plan 2020/2021​​

​​ ​​
Regime Curricular Unit Scientific Area ECTS
Year 1 60
S1 Consu​mer Psychology PSY 6
S1 Introduction to Management M 6
S1 Marketing M 6
S1 Mathematics for Management Mat 6
S1 Principles of Microeconomics E 6
S2 Applied Statistics to Management M 6
S2 Consumer Law L 6
S2 Introduction to Financial Management M 6
S2 Principles of Macroeconomics E 6
S2 Strategic Marketing M 6
Year 2 60
S1 Brand and Product Management M 6
S1 Consumer Behavior M 6
S1 Financial Accounting I M 6
S1 Fundamentals of Marketing Research M 6
S1 Marketing Ethics and Corporate Social Responsability M 6
S2 Applied Marketing Research M 6
S2 Management Accounting I M 6
S2 Integrated Marketing Communication M 6
S2 Marketing Information Systems IST 6
S2 Services and Relationship Marketing M 6
Year 3 60
S1 Digital Marketing G 6
S1 International Marketing G 6
S1 Logistics G 6
S1 Principles of Entrepreneurship G 6
S1 Diustribution Channel Sales Management G 6
S2 Marketing Project G 13
S2 Strategic Management G 6
S2 Opção I 6
Brand Law D 6
Knowledge and Innovation Management G 6
Human Resource Management G 6
Global Economy E 6
Surveys and Opinion Polls PSIR 6
Political Marketing and Electoral Behaviour AS 6
Tourism Marketing G 6
Social Psychology PSY 6
S2 Opção UMinho 5
Reading and Writting for Academic Production and Knowledge LEP 5​​





Academic degree:
  • Bachelor (Bologna 1st cycle degree)
6 curricular semesters
After Working Hours
Gualtar Campus, Braga
Main Scientific area:
  • Management


    Course Director
    Joaquim Manuel Ferreira Jesus Silva
    Tel: 253604510 ext.601923

    Academic Coordinator


    Mobility Academic Coordinator
    Íris Patrícia Teixeira Castro Neves Barbosa
    Tel: 253604510 ext.601945

    School of Economics and Management
    Campus de Gualtar
    4710 - 057 Braga

    Tel: 00 351 253604510 Fax: 00 351 253601380

Access to higher education

This course provides the technical and scientific capacity to access the courses of the second cycle (Master)






Access forms

The access to this Cycle of Studies can be done through the following ways:
- Application for National Access to Higher Education Admissions;
- Application for Special Access to Higher Education Admissions;
- Application for Local Access to Higher Education Admissions;
- Application for Special Access to Higher Education Admissions;
- Application for Access to Higher Education Admissions through Re-Entry, Change and Transfer of Course.

Formal requirements

Entrance Testing

04 Economics
17 Mathematics Applied to Social Sciences
18 Portuguese

This information must be verified on

Aditional Information

Study Plan


A3ES Accreditation status:
Resolution publication date:
A3ES submited report:
Registry number at Ministry:
R/A-Ef 3503/2011/AL01
Registry Date:
Accreditation validity: