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Bachelor in Marketing
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Welcome to Marketing Degree!

» For questions about admission, scholarships or other pedagogical issues, you can contact us at pedagogico@eeg.uminho.pt

Marketing is present in everything around us! Brands, products, services and people increasingly use marketing principles and techniques to create economic and social value. The Marketing degree aims to train people for excellence, equipped with fundamental scientific, technical and ethical knowledge and skills. It integrates student-centred active learning methodologies that promote autonomy, responsibility and the search for knowledge and skills. The future graduate could have a career as a marketing, product, brand, customer, communication, public relations, sales or marketing research manager.

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Entrance Examinations 2026/2027

To apply for the programme, applicants must complete one of the following sets of entrance examinations:

  • Applied Mathematics to Social Sciences + Portuguese
  • Economics + Portuguese
  • Applied Mathematics to Social Sciences + Geography
  • Economics + Geography
  • Applied Mathematics to Social Sciences + Economics

Note: ​

In addition to obtaining a positive grade in the project component, the conclusion of the Curricular Unit (UC) "Project" implies cumulatively, the verification of the following requirements:
(1) compliance with 3 ECTS in the EEGenerating Skills programme;
(2) compliance with the Data Analysis Requirement;
(3) compliance with the Internationalisation Requirement.



2025/2026

General

Academic degree:
  • Bachelor (Bologna 1st cycle degree)
ECTS:
180
Duration:
6 curricular semesters
Regime:
Daytime
Place:
Gualtar Campus, Braga (UM)
Main Scientific area:
  • Management

Contacts

    School of Economics and Management
    Campus de Gualtar
    4710 - 057 Braga
    Tel: +351 253604510 Fax: +351 253601380
    E-Mail: pedagogico@eeg.uminho.pt
    URL: http://www.eeg.uminho.pt

Access to higher education

This course provides the technical and scientific capacity to access the courses of the second cycle (Master)

Access

75

Vacancies

0

Minimum

Access forms

The access to this Cycle of Studies can be done through the following ways:
- Application for National Access to Higher Education Admissions;
- Application for Special Access to Higher Education Admissions;
- Application for Local Access to Higher Education Admissions;
- Application for Special Access to Higher Education Admissions;
- Application for Access to Higher Education Admissions through Re-Entry, Change and Transfer of Course.

Formal requirements

Entrance Testing 

Two of the following exams:
04 Economics
17 Mathematics Applied to Social Sciences
18 Portuguese 

This information must be verified on
http://www.dges.gov.pt/guias/detcursopi.asp?codc=9205&code=1000

Aditional Information

Study Plan

Regime Curricular Unit Scientific Area ECTS
Year 1 60
S1 Consumer Behaviour and Experience G 6
S1 Introduction to Management G 6
S1 Marketing G 6
S1 Mathematics for Management G 6
S1 Principles of Microeconomics E 6
S2 Consumer Law D 6
S2 Introduction to Financial Management G 6
S2 Principles of Macroeconomics E 6
S2 Statistics Applied to Business G 6
S2 Strategic Marketing G 6
Year 2 60
S1 Financial Accounting I G 6
S1 Integrated Marketing Communication G 6
S1 Marketing Research G 6
S1 Marketing, Ethics and Sustainability G 6
S1 Product and Brand Management G 6
S2 Digital Marketing G 6
S2 Management Accounting I G 6
S2 Marketing Analytics G 6
S2 Service and Relationship Marketing G 6
S2 Strategic Management G 6
Year 3 60
S1 Intelligent Marketing Decision Support Systems TSI 6
S1 International Marketing G 6
S1 Logistics G 6
S1 Omnichannel Marketing and Sales G 6
S1 Principles of Entrepreneurship G 6
S2 Marketing Project and Soft Skills G 12
S2 People and Talent Management G 6
S2 Opção 6
Consumer Psychology Psi 6
Customer Analytics G 6
Global Economics E 6
Human Resource Management G 6
Policy and Social Economics E 6
Political Marketing and Electoral Communication CPRI 6
Public Policies and Sustainability CA 6
Surveys and Opinion Polls CPRI 6
Tourism Marketing G 6
Trademark Law D 6
S2 Opção UMinho 6
Collaboration for a Sustainable Development in the Digitalization Era EGI 6
Education and Interpersonal Development in the University Context CEd 6
Environment and Energy ENG 6
Green Buildings ENG 6
Introduction to the German Language and Culture ELG 6
Introduction to the Spanish Language and Culture ELG 6
Leadership and Entrepreneurship EIS 6
Notions of Civil Liability D 6
Photographic Literacy from Physics to Message Fis 6
Preparing Generation Z Beyond Technologies ENG 6

Assessment/Accreditation

A3ES Accreditation status:
Accredited
Resolution publication date:
29-05-2025
A3ES deliberation:
https://si.a3es.pt/sia3es/page?stage=ConsultaPublicaProcesso&processID=25950
Registry number at Ministry:
R/A-Ef 3503/2011/AL03
Registry Date:
04-06-2025
Accreditation validity:
31-07-2031