This conference aims to explore the insights and methodologies of behavioral science that influence choices and how they are used in economic and political contexts, to bring a better understanding of the benefits and challenges of incorporating behavioral science into the society routine choices. Even though nudges are used frequently in several fields of modern society, they are imperceptible for the general population. Individuals keep free choice while their choices are subtly designed and premeditated apriori. The ignorance of human nature always protected individuals from themselves; the growing knowledge of that nature implies the dissipation of that protection.

This is a truly interdisciplinary field at the cross section of psychology, economics, law, sociology, neuroscience and political science. Law, governments and markets are thought from a behavioral point of view, anticipating emotions, sentiment and attitudes. Introducing nudges (supposedly irrelevant features in the choice framing), in fact, influence human behavior and may help people make better choices.

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