Skip Ribbon Commands
Skip to main content
PT EN
Olga Pereira
Department of Management
 
  Assistant Professor
  opereira@eeg.uminho.pt
   253604550 , 253604510
Selected publications
Ferreira, S., Pereira, O., & Simões, C. Determinants of consumers’ intention to visit green hotels: Combining psychological and contextual factors. Journal of Vacation Marketing. DOI
Customer analytics
Bachelor
Business Case
Bachelor
Corporate Strategy
Master
Strategic Management
Bachelor
Marketing
Bachelor
Digital Marketing
Bachelor
Marketing, Ethics and Sustainability
Bachelor
Public and Social Marketing
Master