Tuesday, 4/21/2026
Auditorium dst | Building 8 | Gualtar Campus | Braga, 11:30 a.m.
The School of Economics, Management and Political Science at the University of Minho is organising the session “EEGConnect | Brand Positioning”, to be held on 21 April 2026 at 11.30 am in the dst Auditorium.
This session, organised by the Marketing Students’ Group as part of the Marketing Days, aims to explore brand positioning as a fundamental strategic tool in building strong, consistent and distinctive brands. It will examine the factors that influence consumer choices, as well as the essential elements for developing a solid brand identity.
The session will feature Paula Nunes, who holds degrees in Design and Digital Marketing and has 12 years’ professional experience in sales, design and digital marketing, having worked on various projects across different sectors.
Throughout the session, we will reflect on what leads us to choose certain brands over others, as well as on the fundamental aspects to consider when building a consistent and relevant brand.
This EEGConnect session forms part of the EEG’s Transversal Skills Development Programme (EEGenerating Human Skills).
Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt
