Teresa Pereira Heath is an associate professor in marketing at the University of Minho, Portugal. Prior to this, she was assistant professor at the Nottingham University Business School, University of Nottingham, where she had previously completed her PhD. Both her teaching and research reflect Teresa’s commitment to a transformative agenda in marketing scholarship and education. Her publications and research interests focus primarily on consumption, sustainability, critical marketing and responsible management education. She has published widely, including in the Journal of Business Ethics, the Journal of Business Research, the European Journal of Marketing, Management Learning, and the Journal of Marketing Management. She reviews for several journals and is a member of the editorial board of the European Journal of Marketing and the Journal of Marketing Management. She is also a member the Education Committee of the Academy of Marketing, the foremost professional body for marketing academics in the UK. Teresa is also a Visiting Fellow at the University of Nottingham and Fellow of the Higher Education Academy (UK).
Sustainability
Ethics
Critical Marketing
Consumption
Responsible Management Education
Selected publications
Heath, T., & Nixon, E. (2021). Immersive imaginative hedonism: Daydreaming as experiential ‘consumption.’ Marketing Theory, 2(3), 351–370. DOI
Branco-Illodo, I., & Heath, T. (2020). The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts. Journal of Business Research, 120, 418–424. DOI
Hutton, M., & Heath, T. (2020). Researching on the edge: emancipatory praxis for social justice. European Journal of Marketing, 54(11), 2697–2721. DOI
Heath, T., O’Malley, L., & Tynan, C. (2019). Imagining a different voice: A critical and caring approach to management education. Management Learning, 50(4), 427–448. DOI
Heath, T., O’Malley, L., Heath, M., & Story, V. (2016). Caring and Conflicted: Mothers’ Ethical Judgments about Consumption. Journal of Business Ethics, 136(2), 237–250. DOI
Other publications
Branco-Illodo, I., Heath, T., & Tynan, C. (2023). Gifts to whom? Towards a network view of gift receivers. European Journal of Marketing, 57(10), 2860–2892. DOI
Heath, T., & Tynan, C. (2023). “We want your soul”: re-imagining marketing education through the arts. European Journal of Marketing, 57(10), 2808–2837. DOI
Kelsey, D., Yannopoulou, N., Whittle, A., Heath, T., Golossenko, A., & Soares, A. M. (2023). The (army) hero with a thousand faces: A discourse-mythological approach to theorising archetypal blending in contemporary advertising. Marketing Theory, 23(1), 141–162. DOI
Moufahim, M., Heath, T., O’Malley, L., Casey, K., Denegri-Knott, J., Kuruoglu, A., … Pradhan, A. (2023). Teaching note–Critical pedagogies: practical examples from the marketing classroom. Journal of Marketing Management, 39(1-2), 149–165. DOI
Heath, T., & Nixon, E. (2021). Immersive imaginative hedonism: Daydreaming as experiential ‘consumption.’ Marketing Theory, 2(3), 351–370. DOI
Soares, A. M., Pinho, J. C., Heath, T., & Alves, A. (2021). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In I. R. M. Association (Ed.), Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business (pp. 764–780). Hershey, PA: IGI Global. DOI
Tynan, C., & Heath, T. (2021). Teaching Marketing Theory and Critical Thinking. In R. Brennan & L. Vos (Eds.), Teaching Marketing (pp. 55–74 ). Edward Elgar. DOI
Branco-Illodo, I., & Heath, T. (2020). The ‘perfect gift’ and the ‘best gift ever’: An integrative framework for truly special gifts. Journal of Business Research, 120, 418–424. DOI
Branco-Illodo, I., Heath, T., & Tynan, C. (2020). “You really shouldn't have!” Coping with failed gift experiences. European Journal of Marketing, 54(4), 857–883. DOI
Davies, I., Oates, C., Tynan, C., Carrigan, M., Casey, K., Heath, T., … Wells, V. (2020). Seeking Sustainable Futures in Marketing and Consumer Research. European Journal of Marketing, 54(11), 2911–2939. DOI
Gallage, H. P. S., Heath, T., & Tynan, C. (2020). Adopting and sustaining responsible drinking: reconciling selves amidst conflicting messages. Journal of Marketing Management, 36(17-18), 1635–1657. DOI
Hutton, M., & Heath, T. (2020). Researching on the edge: emancipatory praxis for social justice. European Journal of Marketing, 54(11), 2697–2721. DOI
Soares, A., Pinho, J. C., Heath, T., & Alves, A. (2020). Can Virtual Customer Service Agents Improve Consumers' Online Experiences?: The Role of Hedonic Dimensions. In A. Soares & M. G. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior. Hershey, PA: IGI-Global. DOI
Heath, T., & McKechnie, S. (2019). Sustainability in Marketing. In C. Amaeshi & J. Muthury (Eds.), Incorporating Sustainability in Management Education: An Interdisciplinary approach (pp. 105–131). Palgrave MacMillan. DOI
Heath, T., O’Malley, L., & Tynan, C. (2019). Imagining a different voice: A critical and caring approach to management education. Management Learning, 50(4), 427–448. DOI
Yannopoulou, N., Liu, M. J., Bian, X., & Heath, T. (2019). Exploring social change through social media: The case of the Facebook group Indignant Citizens. International Journal of Consumer Studies, 43(4), 348–357. DOI
Gallage, H. P. S., Tynan, C., & Heath, T. (2018). Out‐group peer involvement in youth alcohol consumption. Journal of Consumer Behaviour, 17(1), e42–e51. DOI
Gallage, S., Heath, T., & Tynan, C. (2017). Sustaining behavioural change: the power of positive emotions. Advances in Consumer Research, 47, 419–422. DOI
Heath, T., Cluley, R., & O’Malley, L. (2017). Beating, ditching and hiding: consumers’ everyday resistance to marketing. Journal of Marketing Management, 33(15-16), 1281–1303. DOI
Heath, T., & Heath, M. (2016). Once upon a time there was a consumer…: stories of magic and the magic of stories. Journal of Marketing Management, 32(9-10), 811–826. DOI
Heath, T., O’Malley, L., Heath, M., & Story, V. (2016). Caring and Conflicted: Mothers’ Ethical Judgments about Consumption. Journal of Business Ethics, 136(2), 237–250. DOI
Heath, T., Tynan, C., & Ennew, C. (2015). Accounts of self-gift giving: nature, context and emotions. European Journal of Marketing, 49(7/8), 1067–1086. DOI
Heath, M. T. P., & Chatzidakis, A. (2012). 'Blame it on marketing': Consumers' views on unsustainable consumption. International Journal of Consumer Studies, 36(6), 656–667. DOI
Heath, T. P., & Chatzidakis, A. (2012). The transformative potential of marketing from the consumers' point of view. Journal of Consumer Behaviour, 11(4), 283–291. DOI
Heath, M. T., Tynan, C., & Ennew, C. T. (2011). Self-gift giving: Understanding consumers and exploring brand messages. Journal of Marketing Communications, 17(2), 127–144. DOI
Heath, T., & Tynan, C. (2010). Crafting a Research Proposal. Marketing Review, 10(2), 147–168. DOI
Tynan, C., Heath, M. T. P., Ennew, C., Wang, F., & Sun, L. (2010). Self-gift giving in China and the UK: Collectivist versus individualist orientations. Journal of Marketing Management, 26(11-12), 1112–1128. DOI
Heath, M. T. P., & Heath, M. (2008). (Mis)trust in marketing: A reflection on consumers' attitudes and perceptions. Journal of Marketing Management, 24(9-10), 1025–1039. DOI
Integrated Marketing Communication
Bachelor
Marketing Strategy
Master
Business and Marketing Ethics
Doctorate
Marketing Ethics and Corporate Social Responsibility
Bachelor
Marketing Management
Master
Marketing and Sustainability
Master
Marketing Principles
Master
Marketing Project
Bachelor
Management Seminar
Doctorate
