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Research
Crowdfunding campaigns that attain success most rapidly are located in cities with greater income inequality
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Wednesday, 3/22/2023
Crowdfunding campaigns are usually defined as all-or-nothing (a campaign is deemed successful and the pledged money is collected only if the targeted amount is reached in a given limited duration of time), entrepreneurs are required to present attractive campaigns that are expected to succeed.
Cristiana Cerqueira Leal, professor from the Management Department of EEG, published a paper in the Journal of Business Research with Israel Felipe dos Santos, Wesley Mendes-Da-Silva e Danilo Braun
, in order to identify the determining factors of the duration of the time-to-success of reward crowdfunding campaigns, using parametric and semi-parametric models of survival analysis. Based on more than 4200 reward crowdfunding campaigns, the results show that the campaigns that attain success most rapidly are located predominantly in cities with greater income inequality. These are cities that are characterized by lower fundraising targets and receive a larger number of pledges. In addition, the covariates indicate a non-constant influence on time-to-success during the fundraising period. From the entrepreneurs’ point of view, this knowledge makes it possible to improve the profile of the fundraising campaigns to increase the probability of success and accelerate the rhythm of fundraising.
The paper is entitled “Reward Crowdfunding Campaigns: Time to Success Analysis”, and received the Research Award in Management on the day of the forty-first anniversary of the School of Economics and Management of the University of Minho.
Paper: dos Santos Felipe, I. J., Mendes-Da-Silva, W., Leal, C. C., & Santos, D. B. (2022).
Reward crowdfunding campaigns: Time-to-success analysis. Journal of Business Research, 138, 214–228.
https://www.sciencedirect.com/science/article/abs/pii/S0148296321006494
Gabinete de Comunicação
Escola de Economia e Gestão
Universidade do Minho
Telefone: 253 604541
e-mail:
gci@eeg.uminho.pt
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