Tuesday, 21/04/2026   

Auditorium dst | Building 8 | Gualtar Campus | Braga, 02:30 p.m.

The School of Economics, Management, and Political Science at the University of Minho is hosting the session “EEGConnect | Brand Positioning,” to be held on April 21, 2026, at 2:30 p.m., in the dst Auditorium.

This session, organized by the Marketing Student Association as part of the Marketing Conference, offers a reflection on brand positioning as a fundamental strategic tool in building strong, consistent, and distinctive brands. It will address the factors that influence consumer choices, as well as the essential elements for developing a solid brand identity.

The session will feature Teresa Lameiras, a marketing and communications specialist with over 35 years of experience and a nationally and internationally recognized career. Throughout her career, she has distinguished herself in the automotive sector, having been responsible for the repositioning of the SEAT brand and the launch of Cupra in Portugal, as well as for managing the communications and branding of the various Volkswagen Group brands in Portugal. She was also a finalist for the European Marketer of the Year award from the European Marketing Confederation.

This EEGConnect session is part of the EEG’s Cross-Cutting Skills Development Program (EEGenerating Human Skills).

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Monday, 20/04/2026   

Auditorium dst | Building 8 | Gualtar Campus | Braga, 11:30 a.m.

The School of Economics, Management, and Political Science at the University of Minho is hosting the session “EEGConnect: Social Marketing,” to be held on April 20, 2026, at 11:30 a.m., in the dst Auditorium.

This session, organized by the Marketing Student Group as part of the Marketing Conference, aims to distinguish social marketing from traditional marketing by presenting practical examples of its application. The initiative also seeks to encourage reflection on the role of marketing in influencing attitudes, decisions, and behaviors that have a positive impact on society.

The session will feature Mariana Vilas Boas, who holds a bachelor’s degree in Communication Sciences from the University of Porto, is currently a strategist at a marketing agency, and is pursuing a master’s degree in Marketing and Strategy, conducting research in the field of Social Marketing.

This EEGConnect session is part of the EEG Transversal Skills Development Program (EEGenerating Human Skills).

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Tuesday, 14/04/2026   

Auditorium dst | Building 8 | Gualtar Campus | Braga, 05:30 p.m.

The School of Economics, Management, and Political Science at the University of Minho invites students to participate in the AlumniTalks@EEG session, which will take place on April 14, 2026, at 5:30 p.m., in the dst Auditorium.

As part of the AlumniTalks@EEG series, this initiative brings former students back to the School to share their career paths, experiences, and ongoing projects with current students.

The session will feature Jorge Manuel Vieira, who holds a degree in Public Administration from the EEG at the University of Minho and is currently the Commercial Director at EDIGMA, a Portuguese company recognized internationally for developing experiences through technological and interactive solutions.

With a career marked by leadership, business development, and internationalization, he has gained experience across various sectors, from technology to industry and construction, standing out for his ability to create opportunities, open new markets, and establish strategic partnerships.

This AlumniTalk@EEG session is part of EEG’s Transversal Skills Development Program (EEGenerating Human Skills).

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Wednesday, 08/04/2026   

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Thursday, 02/04/2026   

The School of Economics, Management and Political Science at the University of Minho (EEG) is proud to announce that Sergey Volozhenin, a student on the PhD in Economics programme, presented his doctoral thesis entitled “Greening the Employment: Empirical Evidence for Portugal” on 1 April 2026.

In the author’s own words:
“This thesis consists of three empirical studies focusing on green employment in Portugal. Chapter 2 analyses green jobs in Portugal using three classifications: occupations, tasks and skills. To this end, longitudinal data (Quadros de Pessoal, 2010–2019) are used to quantify green employment and examine the impacts of worker and firm characteristics on the green wage premium. The results reveal that green jobs account for between 2% and 14% of total employment, depending on the classification method used. The Blinder-Oaxaca decomposition demonstrates wage disparities between green and non-green jobs, with the task-based model reporting higher premiums for those who change jobs. Furthermore, we identified significant gender and educational disparities, with men and workers with higher education being more likely to hold green jobs. The correlations between the different classification methods highlight the need for a multidimensional framework.
Chapter 3 investigates the green wage premium in Portugal. We quantify the wage differences between green and non-green jobs and separate the impact of observable characteristics from that of unobservable factors. The results suggest that workers in green jobs earn more than those in non-green jobs. Using a fixed-effects model and structural decompositions of wages, we find that green jobs offer lower returns to unobservable skills, suggesting they rely more on formal qualifications and the structured content of tasks. These patterns persist in the robustness test, where we use a sample of laid-off workers.
Chapter 4 estimates the substitution elasticity between green and non-green jobs and assesses the impact of fiscal policies on green employment using a CGE model (PEP-1-1), calibrated with microdata and national accounts from Portugal. In this stage, the green occupations approach is considered. The results indicate that green and non-green jobs are substitutes. However, the lack of compensation for tax rate cuts negatively affects the government’s disposable income. Simulations suggest that reducing tax rates on production in the construction sector leads to the most significant increase in demand for green labour across all sectors.
In conclusion, this thesis provides a better understanding of the green labour market by considering multidimensional approaches, wage dynamics and the impacts of policies.”

The doctoral thesis was supervised by Professors João Cerejeira and Rita Sousa, from the Department of Economics at the School of Economics, Management and Political Science, University of Minho.

The EEG congratulates Sergey Volozhenin on his defence and wishes him every success in his professional and personal life!

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt