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José Carlos Pinho
Ph.D in Industrial and Business Studies (University of Warwick)
Department of Management
  Associate Professor with Habilitation
   253604557 , 253604550
José Carlos counts a vast number of publications in peer reviewed journals including International Journal of Project Management, Journal of World Business, International Marketing Review, European Journal of Marketing, International Journal of Tourism Research, International Journal of Consumer Studies, among others. He has also been actively involved in a number of International Projects and published in a number of International Conference Proceedings.
Internationalization in SMEs
Institutional and International Entrepreneurship
U-I relationships
Dynamic capabilities and Social Networks
Selected publications
Pinho, J. C., & Prange, C. (2016). The effect of social networks and dynamic internationalization capabilities on international performance. Journal of World Business, 51(3), 391–403. DOI
Nogueira, S., & Pinho, J. C. (2015). Stakeholder Network Integrated Analysis: The Specific Case of Rural Tourism in the Portuguese Peneda-Gerês National Park. International Journal of Tourism Research, 17(4), 325–336. DOI
Pinho, J. C. M. R., & Soares, A. M. (2015). Response to advertising on online social networks: The role of social capital. International Journal of Consumer Studies, 39(3), 239–248. DOI
Pinho, J. C., & Macedo, I. M. (2008). The Driving forces of Internet Adoption: An Empirical Examination from the Portuguese non-profit Sector. EuroMed Journal of Business, 3(3), 305–319. DOI
Macedo, I. M., & Pinho, J. C. M. R. (2006). The relationship between resource dependence and market orientation: The specific case of non-profit organisations. European Journal of Marketing, 40(5-6), 533–553. DOI
Business Analytics
Distribution channels and Salesforce Management
Strategy and Competitiveness
Strategy and International Marketing
Services and relationship marketing
International Marketing
Research Methodolgy in Marketing and Strategy
Research Methodology and Proposal in Management
Marketing Project