Tuesday, 21/04/2026   

Auditorium dst | Building 8 | Gualtar Campus | Braga, 02:30 p.m.

The School of Economics, Management, and Political Science at the University of Minho is hosting the session “EEGConnect | Brand Positioning,” to be held on April 21, 2026, at 2:30 p.m., in the dst Auditorium.

This session, organized by the Marketing Student Association as part of the Marketing Conference, offers a reflection on brand positioning as a fundamental strategic tool in building strong, consistent, and distinctive brands. It will address the factors that influence consumer choices, as well as the essential elements for developing a solid brand identity.

The session will feature Teresa Lameiras, a marketing and communications specialist with over 35 years of experience and a nationally and internationally recognized career. Throughout her career, she has distinguished herself in the automotive sector, having been responsible for the repositioning of the SEAT brand and the launch of Cupra in Portugal, as well as for managing the communications and branding of the various Volkswagen Group brands in Portugal. She was also a finalist for the European Marketer of the Year award from the European Marketing Confederation.

This EEGConnect session is part of the EEG’s Cross-Cutting Skills Development Program (EEGenerating Human Skills).

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Monday, 20/04/2026   

Auditorium dst | Building 8 | Gualtar Campus | Braga, 11:30 a.m.

The School of Economics, Management, and Political Science at the University of Minho is hosting the session “EEGConnect: Social Marketing,” to be held on April 20, 2026, at 11:30 a.m., in the dst Auditorium.

This session, organized by the Marketing Student Group as part of the Marketing Conference, aims to distinguish social marketing from traditional marketing by presenting practical examples of its application. The initiative also seeks to encourage reflection on the role of marketing in influencing attitudes, decisions, and behaviors that have a positive impact on society.

The session will feature Mariana Vilas Boas, who holds a bachelor’s degree in Communication Sciences from the University of Porto, is currently a strategist at a marketing agency, and is pursuing a master’s degree in Marketing and Strategy, conducting research in the field of Social Marketing.

This EEGConnect session is part of the EEG Transversal Skills Development Program (EEGenerating Human Skills).

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Tuesday, 14/04/2026   

Auditorium dst | Building 8 | Gualtar Campus | Braga, 05:30 p.m.

The School of Economics, Management, and Political Science at the University of Minho invites students to participate in the AlumniTalks@EEG session, which will take place on April 14, 2026, at 5:30 p.m., in the dst Auditorium.

As part of the AlumniTalks@EEG series, this initiative brings former students back to the School to share their career paths, experiences, and ongoing projects with current students.

The session will feature Jorge Manuel Vieira, who holds a degree in Public Administration from the EEG at the University of Minho and is currently the Commercial Director at EDIGMA, a Portuguese company recognized internationally for developing experiences through technological and interactive solutions.

With a career marked by leadership, business development, and internationalization, he has gained experience across various sectors, from technology to industry and construction, standing out for his ability to create opportunities, open new markets, and establish strategic partnerships.

This AlumniTalk@EEG session is part of EEG’s Transversal Skills Development Program (EEGenerating Human Skills).

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Friday, 27/03/2026    Gualtar, Braga

Gualtar Campus | Braga

The School of Economics, Management, and Political Science (EMPS) at the University of Minho is pleased to announce the EEG Research Day 2026, scheduled for 27 March 2026.

The EEG Research Day is a strategic annual initiative that contributes to the School’s commitment to internationalisation, European cooperation, and research excellence, in line with the objectives of the ARQUS European University Alliance and the Erasmus+ Programme. The event provides a structured platform for disseminating research, fostering interdisciplinary dialogue, and promoting sustainable academic collaboration within the campus and across borders.

The Call invites graduate students enrolled in Master’s or PhD programs to submit their research that reflects the scientific areas represented at EEG, including:

• Economics
• Management
• Political Science
• Public Policy
• International Relations
• European Studies
• Interdisciplinary research addressing societal, economic, and governance challenges in a European or global context.

Submission Guidelines

Participants are invited to submit an extended abstract presenting original research, work in progress, or advanced research projects.

• Abstracts should be short (no more than 1500 words) and clearly outline the research objectives, methodology, and key findings or expected outcomes.
• Submissions must be written in English; exceptional cases are considered when submitted research is developed within the framework of a programme whose language of instruction is Portuguese.

Submissions will undergo a peer-review process conducted by the Scientific Committee.The Abstract should be sent by email to eeg-researchday@eeg.uminho.pt


Important Dates

• 17 January 2026 — Call for Participation opens
• 27 February 2026 — Deadline for abstract submission
• 6 March 2026 — Notification of acceptance
• 20 March 2026 — Submission of presentation files
• 27 March 2026 — EEG Research Day 2026

Venue and Format

The EEG Research Day 2026 will take place at the University of Minho, Campus de Gualtar, Braga.


Scientific Committee

• Beatriz Graça Luz Casais
• Carla Maria Freitas Costa Freire
• Francisco José Alves Coelho Veiga
• Gilberto Ramos Loureiro
• Isabel Maria Machado Correia Brioso Dias
• Lídia Cristina Alves Morais Oliveira
• Luís Filipe Oliveira Mota
• Maria Lurdes Castro Martins
• Nazaré Glória Gonçalves Rego
• Pedro Miguel Tereso Magalhães

Link to the EEG Teaching Week and International Mobility

The EEG Research Day 2026 is articulated with the EEG Second International Teaching Week, reinforcing the integration of research, teaching, and international mobility.

🔗 More info: rday.eeg.uminho.pt

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt

Thursday, 26/03/2026   

The School of Economics, Management, and Political Science at the University of Minho is hosting the event “CEOTalk@EEG, Alexandra Roeger,” to be held on March 26, 2026, at 6:00 p.m., in the dst Auditorium.

The session will feature Alexandra Roeger, who holds a Ph.D. in Management Sciences from the University of Minho, with a professional career marked by experience in research, industry, and public administration.

Throughout her career, she has held positions at the SONAE Group, the Municipal Water and Sanitation Services of Esposende, and the Esposende City Council, where she served as Head of the Environment and Urban Services Division and Vice President. She also served as Chair of the Board of Directors of the municipal company Esposende Ambiente and of the Esposende CPCJ.

Currently, she serves as Executive Director of AGERE and has also assumed the Chairmanship of the Board of Directors of BRAVAL.

This session will provide an opportunity to share experiences and reflect on leadership and management paths in different organizational contexts.

CEOTalk@EEG is part of EEG’s Transversal Skills Development Program (EEGenerating Human Skills).

Gabinete de Comunicação
Escola de Economia, Gestão e Ciência Política
Universidade do Minho
Telefone: 253 604 541
Email: gci@eeg.uminho.pt