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 Ph. D Programme in Marketing and Strategy

  How to apply​​
​​​​​

The Ph.D in Marketing and Strategy is a joint project from the Universities of Minho, Aveiro and Beira Interior. Drawing on the synergies between the three organising universities, this programme aims at endowing doctoral students with a state of the art vision of the advance of scientific knowledge in these areas. It is an international programme and mastery of the English language is mandatory. In addition, it is highly flexible allowing the conduction of studies/research in both part-time and full-time regimes.

It is structured in six semesters (a three-year-long programme), corresponding to 180 ECTS. It combines structural components of Marketing and Strategy and in-depth optional course units of both areas, at two different times: the first year is dedicated to taught part and research in the organising universities according to a pre-arranged schedule, whereas the two last years are devoted to research and the preparation of an original Doctoral Thesis.

Through the strengthening of skills of research, analysis, autonomous and creative production of scientific knowledge and its dissemination, students should achieve academic and professional performance thus enhancing the prospects of their professional careers, namely holding positions in private and public institutions, national and international companies, or while recognised leaders and managers of their own business idea​.​​​​​

Note
The language of instruction in this programme is English.​

Venue​​

Tuition fees​​

Admission Criteria

2019/2020

General


Academic degree:
  • Doctorate
ECTS:
180
Duration:
6 curricular semesters
Regime:
Mixt
Place:
Gualtar Campus, Braga
Main Scientific area:
  • Marketing and Strategy

Contacts


    School of Economics and Management
    Campus de Gualtar
    4710 - 057 Braga

    Tel: 00 351 253604510 Fax: 00 351 253601380
    E-Mail: pedagogico@eeg.uminho.pt
    URL: https://www.eeg.uminho.pt

Access to higher education


The conclusion of this Doctoral degree allows the realization of research activity at post-doctoral level

Access


15

Vacancies

10

Minimum

Access forms


Access to this cycle of studies requires an application to the School of Economics and Management of the University of Minho.

This information does not replace consultation of the Regulation of the study cycle Leading to obtaining the degree of Doctor from the University of Minho and other documents.

Recommended requirements


Not applicable.

Application deadlines


Registration deadlines


Aditional Information


Study Plan


Regime Curricular Unit Scientific Area ECTS
Year 1 60
S1 Consumer Behaviour ME 6
S1 Metodology and Research in Strategy and Marketing ME 8
S1 Strategic Management ME 4
S1 Opção 1
Listam-se, a título exemplificativo, as UC opcionais que podem ser oferecidas.
8
Advanced Marketing Studies ME 8
Advanced Studies in Strategy ME 8
S1 Opção 2
Listam-se, a título exemplificativo, as UC opcionais que podem ser oferecidas.
4
Brand Management ME 4
Business Intelligence ME 4
Communication in Marketing ME 4
Development of New Products ME 4
E-Business ME 4
Econometric Methods in Marketing E 4
Gestão da Distribuição ME 4
Internationalization and Global Marketing ME 4
Logistics and Supply Chain Management G 4
Public, Non-profit and Social Marketing ME 4
Relationship Marketing ME 4
Services Marketing ME 4
Strategic Marketing ME 4
Territorial Marketing ME 4
Tourism Marketing ME 4
S2 Business and Marketing Ethics ME 4
S2 Data Analysis ME 8
S2 Innovation and Entrepreneurship ME 6
S2 Thesis Project ME 8
S2 Opção 3
Listam-se, a título exemplificativo, as UC opcionais que podem ser oferecidas.
4
Brand Management ME 4
Business Intelligence ME 4
Communication in Marketing ME 4
Development of New Products ME 4
E-Business ME 4
Econometric Methods in Marketing E 4
Gestão da Distribuição ME 4
Internationalization and Global Marketing ME 4
Logistics and Supply Chain Management G 4
Public, Non-profit and Social Marketing ME 4
Relationship Marketing ME 4
Services Marketing ME 4
Strategic Marketing ME 4
Territorial Marketing ME 4
Tourism Marketing ME 4
Year 2 3 120
BA Thesis ME 120

Assessment/Accreditation


A3ES Accreditation status:
Accredited
Resolution publication date:
17-01-2014
A3ES submited report:
Registry number at Ministry:
R/A-Ef 1290/2011/AL01
Registry Date:
11-06-2015
Accreditation validity:
16-01-2020