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 Master in Marketing and Strategy

  How to apply

The Master in Marketing and Strategy highlights the major themes and challenges of marketing management and strategy in dynamic and global contexts. Marketing and strategy play a fundamental role in the definition of philosophy, line of action and organisational practice. In this Course, marketing and strategy are addressed as platforms that generate value and competitiveness​.​​

Tuition fees​​

Timetable​​

Admission Criteria​​​


New Study Plan 2020/2021​​

​​
Regime Curricular Unit Scientific Area ECTS
Year 1 60
S1 Corporate Str​ategy M 6
S1 Marketing Management  M 6
S1 Strategy and International Marketing M 6
S1 Data Analysis and Transferable Skills M;E;AS;PSIR 6
S1 Elective I 6
Public and Social Marketing M 6
Service Marketing and Management M 6
Innovation and Change Management M 6
Corporate Valuation M 6
Accounting for Managers M 6
Marketing and Sustainability M
6
Fundamentals of Organization Behavior M 6
Quality Management M 6
Regulation and Competition Policy M 6
Eu in the World M 6
Environmental Policies M 6
S2 Entrepreneurship M 6
S2 Marketing Research M 6
S2 Digital Marketing and eBusiness M 6
S2 Methodology and Proposal in Management M 6
S2 Elective II 6
Public and Social Marketing M 6
Service Marketing and Management M 6
Innovation and Change Management M 6
Corporate Valuation M 6
Accounting for Managers M 6
Marketing and Sustainability M 6
Fundamentals of Organization Behavior M 6
Quality Management M 6
Regulation and Competition Policy E 6
Eu in the World PSIR 6
Environmental Policies AS 6
Year 2 30
S1 Elective III 30
Dissertation M 30
Project Work M 30
Internship M 30​
​​​​


​​​​​​​​
2019/2020

General


Academic degree:
  • Master's degree
ECTS:
100
Duration:
3 curricular semesters
Regime:
Daytime
Place:
Gualtar Campus, Braga
Main Scientific area:
  • Management

Contacts


    School of Economics and Management
    Campus de Gualtar
    4710 - 057 Braga

    Tel: 00 351 253604510 Fax: 00 351 253601380
    E-Mail: pedagogico@eeg.uminho.pt
    URL: https://www.eeg.uminho.pt

Access to higher education


This Master degree provides basic training to carry out a course of 3rd cycle (PhD) in the same scientific area, or other areas

Access


45

Vacancies

20

Minimum

Access forms


The access to this Cycle of Study can be done at the Students Portal of the University of Minho 
https://alunos.uminho.pt/EN/candidates/MastersDegrees/Pages/default.aspx

This information does not replace consultation of Regulation Cycle Studies Conducive to Obtaining a Master Degree from the University of Minho and other documents.

Recommended requirements


Não aplicável.

Application deadlines


Information on Application Deadlines can be found at:
https://www.eeg.uminho.pt/en/study/mestrados/Pages/admission.aspx

Registration deadlines


Information on Registration Deadlines can be found at:
https://www.eeg.uminho.pt/en/study/mestrados/Pages/admission.aspx

Aditional Information


Study Plan


Assessment/Accreditation


A3ES Accreditation status:
Accredited
Resolution publication date:
27-09-2013
A3ES submited report:
Registry number at Ministry:
R/A-Ef 3514/2011
Registry Date:
18-03-2011
Accreditation validity:
26-09-2019