Skip Ribbon Commands
Skip to main content
PT EN

 Master in Marketing and Strategy

  How to apply

The Master in Marketing and Strategy highlights the major themes and challenges of marketing management and strategy in dynamic and global contexts. Marketing and strategy play a fundamental role in the definition of philosophy, line of action and organisational practice. In this Course, marketing and strategy are addressed as platforms that generate value and competitiveness​.​​

Tuition fees​​

Timetable​​

Admission Criteria​​​

​​

Note: ​

The UC "Data Analysis and Transferable Skills" requires the attendance of modules credited to the course in the EEG DataPro programme and the EEGenerating Skills programme.



2021/2022

General


Academic degree:
  • Master's degree
ECTS:
90
Duration:
3 curricular semesters
Regime:
Daytime
Place:
Gualtar Campus, Braga (UM)
Main Scientific area:
  • Management

Contacts


    School of Economics and Management
    Campus de Gualtar
    4710 - 057 Braga

    Tel: +351 253604510 Fax: +351 253601380
    E-Mail: pedagogico@eeg.uminho.pt
    URL: http://www.eeg.uminho.pt

Access to higher education


This Master degree provides basic training to carry out a course of 3rd cycle (PhD) in the same scientific area, or other areas

Access


45

Vacancies

20

Minimum

Access forms


The access to this Cycle of Study can be done at the Students Portal of the University of Minho 
https://alunos.uminho.pt/EN/candidates/MastersDegrees/Pages/default.aspx

This information does not replace consultation of the Academic Regulations of the University of Minho and other official documents.

Formal requirements


The entry requirements comply with the Portuguese legislation. The following may be candidates to the study  cycle:
i) Holders of an undergraduate degree programme, or equivalent, in Management, Economics, Public  Administration, Geography, International Relations, Political Science, Communication Studies, Sociology,  Psychology or other related areas; Engineering and Technology, Marketing, Accounting, Distribution and  Logistics, Tourism, Information Management or other similar degrees;
ii) holders of a university degree awarded abroad after the completion of the first cycle of studies in the aforementioned scientific areas,  organised in line with the principles of Bologna and recognised by the Scientific Board of the School of  Economics and Management;
iii) holders of a relevant academic and/or professional curriculum vitae and which the Scientific Board of the Master programme considers as fit for pursuing a Master Programme in Marketing and Strategy.

Application deadlines


Information on Application Deadlines can be found at:
https://www.eeg.uminho.pt/en/study/mestrados/Pages/admission.aspx

Registration deadlines


Information on Registration Deadlines can be found at:
https://www.eeg.uminho.pt/en/study/mestrados/Pages/admission.aspx

Aditional Information


Study Plan


Assessment/Accreditation


A3ES Accreditation status:
Accredited
Resolution publication date:
02-04-2020
Registry number at Ministry:
R/A-Ef 3514/2011/AL01
Registry Date:
11-08-2020
Accreditation validity:
30-07-2025